ABC Shoe company

Unit 3 Group Project

Design Document

Charles Kirk Jr

American Intercontinental University

MGMT465

With ABC Shoe company awarding my team the honors of creating design document for their new up and coming running shoes; my team has diligently review multiple ways in ensuring we prepare the best design document to we satisfy not only ABC, but the consumers of the running shoe as well.

In this document we’ve reviewed multiple methods in which we could use to gather effective information for use in designing the new running shoe. With so many options available, the team and I decided to gather information using workshops, focus groups, and questionnaires.

These three made the most sense when it comes to gathering information regarding customers needs and wants.

After all three phases are completed in regards to a good information gathering; then, the plan for meeting the design requirements will be established using two steps which I feel will exceed the expectations set by our consumers.

Once requirements are successfully established the plan will be set out and placed into effect to ensure everyone knows the progress and process in which will be needed from start to finish.

While things may not go 100 percent according to plan; a detailed comparing of the product and service design will be established and further reviewed.

The two methods which we’ve decided to use in order to gather information with the most detail to better equip and suit our design team are; Questionnaires, workshops, and focus groups.

Questionnaires or also known as survey’s are by far one of the most used and credible ways to receive customer feedback; to create, improve, or overall see what the customers want from their perspective. It is also considered to be the more expensive choice due to having third party consultants involved.

Workshop’s are of great value when used to display the prototype of numerous product designs. I’ve seen many different workshop’s benefit company’s in the long run due to the direct feedback brought upon from workshops and the research compiled overtime.

With this valuable information the design team will better able to produce the product with the highest chance of meeting as meeting customers wants and needs. A great example of this is running shoes specifically designed for individuals who run sprints versus long distance.

The sprinters desires are than likely different from the long-distance runners. For example, long distance runners look for comfort and maximum support. Sprinters look for comfort as well, but light weight and durability is the main sot after feature.

Not only does receiving feedback from prior customer or future customer help; but it literally helps lay the foundation of where the design team and financial planner can and should start from. With decisions confirmed for the right material to meet or exceed the customers needs and wants; the budget will be more projectable. Once budgets are set then timelines are created to ensure a target date is set to roll out the product, prices are readjusted as time goes on to stay competitive, and a constant track of progress is done in either monthly or quarterly increments.

References