Week 4: Assignment and Student Response

ThursdayDec 7 at 4:49pm

Manage Discussion Entry

I think cultural competence is an essential aspect of news reporting; the knowledge about the community is shown on the reports and this factor makes a significant impact on the public. Understanding the way each community thinks and feels, helps in the distribution of the news. According to Garyantes (2012), "A culturally competent journalist would develop an understanding of "macro" and "micro" aspects of a culture and have the ability to convey those aspects of culture to a mass media audience." (p. 51). Communicating with the public showing knowledge of their community means not only establishing a good connection but one that will grow roots. There are many skills involved in creating a good relationship that shows cultural competence, like avoiding stereotypes and provide information in a way that makes sense for the people listening, viewing or reading the news. Showing respect for community values and addressing issues with respect are essential factors for an excellent communication.

Cultural competence is perfect to establish a unique and familiar connection with the public, making them feel identified and appreciated; is quite popular among citizen journalists. "If we take a closer look at the dominant criteria used by citizen and professional journalists in their selection of news and events, we observe a dramatic discrepancy between citizens' and professionals' selection practices again." (Paulussen & D'heer, 2013). I have great respect for journalists in my community and feel that cultural competence is smartly used in news media to show appreciation and respect for the community.

Luis Torres

References

Garyantes, D. M. (2012). At the community level: Cultural competence and news coverage of a city neighborhood . Community Journalism,1(46). Retrieved from http://journal.community-journalism.net/sites/default/files/garyantes-cj1-2012.pdf

Paulussen, S., & D'heer, E. (2013). Using Citizens for Community Journalism. Journalism Practice, 7(5), 588-603. doi:10.1080/17512786.2012.756667