Week 3: Assignment

ThursdayNov 30 at 3:42am

Manage Discussion Entry

The two stories I chose from the business section of the Miami Herald are one from Monday, November 27th and the other one from the same newspaper on Wednesday the 28th Both stories follow journalistic techniques to capture the attention of the readers. The first story from Monday talks about Coffee and is written by Jennifer Lu. Its compelling lead invites readers to continue reading with particular attention. This insinuating reading about the idea of Miami becoming a coffee center almost encourages me to look for a cup of just brewed coffee. The story doesn't seem to display the typical convention of the inverted pyramid, but it does follow AP style. According to Francis (1966), "The best writing styles are ordinarily those aimed at the middle — using the Standard and the Informal — usually not too high on the scale of the Standard nor too low on the scale of Informal." (p. 3).

The second story does follow the typical convention of the inverted pyramid and AP style and is about General Motors unveiling a plan to produce driverless cars which would put the company in absolute advantage over its competitors in just a short period. "The major concept of the inverted pyramid structure is to put the most important and latest information toward the top of the story." (Stovall, 2015). The article is written by Bill Vlasic, and it also displays accuracy and objectivity.

Both articles from the Miami Herald were published this week and show different styles despite being both written for the business section of the paper. The feature follows up in both stories, especially on the story about coffee makes a difference in the coverage, since it goes beyond just informing; is provocative and challenges the reader to get involved in the coffee business.

Luis Torres

References

Glenwright, D. (2015, January 8). Journalists who choose collaboration over scoops. Retrieved from http://america.aljazeera.com/opinions/2015/1/press-freedom-collectivereportingcrackdownonjournalists.html

Stovall, J. G. (2015). Writing for the mass media (9th ed.). Upper Saddle River, NJ: Pearson Education, Inc.

Francis, H. E. (1966). The literary aspects of business writing. Journal of Business Communication, 4(1), 13-18.