wWrite a paper in which you consider the 5Ws and 1H of project management and apply them to your sample project.

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Lucky Me Animal Rescue Strategy Map

Lucky Me Animal Rescue Inc. is a nonprofit animal rescue that is located in Arlington,

Texas. Lucky Me Animal Rescue fosters homes and adoption for animals in the Dallas Fort Worth

area. The company has asked that we help out with their annual outdoor adoption event and serve

as their project manager. This is one of their biggest events that takes place for the company

bringing volunteers together to help potential pet owners find a pet to bring home. This event

success will be on the number of adoption. A strategy map is a creative diagram that will describe

how we will create the strategic objectives by connecting the (Barad & Dror, 2008).

Business Need

To ensure that we are meeting the business’s needs we will be covering the five phases of

project management. From the start to the end of the project covering each phase making sure that

the business needs are meet. Initiating and Planning, Executing, Monitoring, Controlling and

Closing. This event is considered a project because it is a temporary service for a pet adoption

event (Project Management Institute, 2017). The current business need is to reduce the increase in

population for dogs, cats and rabbits. The population has increased due to the lack of storage space

for the animals and the increase in animals mating. Contractors will be required to come in to set

up the event area. As we approach the upcoming holiday season it’s crucial to ensure that we are

planning and executing our strategy map.

Analysis of the situation

The organization’s strategies are to reduce the cost, utilize volunteers from the local

community, and market the event for two months. The objectives are to increase the adoption rates,

improve and focusing on customer service. The overall goal is for the company is to provide a

home for as many animals as possible. In the initiating and planning, we will be setting guidelines

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that are specific to the project. The guidelines are to make sure shots are updated for all animals

available for adoption. The Human Resource Department staff will take photos of each available

animal. The plans is to have all animals’ groomed a week before the event, market the event for

two months, and request additional tables and tents for our facility so the event can take place in

the overflow parking lot.

Recommendations

Our marketing department will be in charge of promoting the adoption through the local

community. All animals eight weeks and older animals will be marketed for adoption due to the

increased animal population. The marketing department will post pictures of available animals and

run advertisements requesting volunteers. We will monitor and control the numbers during the

project since we have received a high volume of sheltering additional animals. The Human

Resource department will be responsible for finalizing adoptions. Following these

recommendations will meet the organizational goals.

Evaluation

In the closing phase, we will be determining if the project performance met the

organizational goals. We will revisit all the previous phases to see if they accomplished the

company's mission. Evaluating the outcome of each animal species and gender will be calculated

to determine which animals have a higher rate of adoption. Evaluating how the local area turns out

and involvement will decide what areas will need to be marketed more for future events. The

overpopulation of animal's duration will be calculated to determine if additional cages are required.

Overall, the project's success will require everyone to work as a team. Everyone's role is essential

to ensure that we work together to achieve the mission of the company.

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Lucky Me Animal Rescue Strategy Map

 To provide forever homes to as many animals as possible during the

event. Mission

 Overpopulation of animals (Initiation)

 Venue and Contractors (Planning)

 Advertisement and Marketing of event (Execution)

 Available animals for adoption (Monitor & Controlling)

 Advocating stray animals (Closing)

Business

Need

 Finding homes for shelter animals (Initiation)

 Grooming and current shots for animals (Planning)

 Photos of available animals (Execution)

 Venue Availability (Monitor & Controlling)

Analysis

Of the

Situation

Recommendations

 Promote Adoption (Initiation)

 Inventory available animals (Planning)

 Seek Volunteers and Market Event (Execution)

 Increase adoption rate reducing animal rate (Monitor & Controlling)

 Finalize adoptions (Closing)

 Availability for additional animals (Initiation)

 Accountability available animals for adoption (Planning)

 Marketing the event throughout local area (Execution)

 Duration of stay for animals (Monitor & Controlling)

 Expanding Event to help local straw animals (Closing)

Evaluation

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References

References

Barad, M., & Dror, S. (2008). Strategy maps as improvement paths of enterprises. International

Journal of Production Research, 46(23), 6627–6647. https://doi-

org.libraryresources.columbiasouthern.edu/10.1080/00207540802230405

Project Management Institute. (2017). A guide to the project management body of knowledge

(PMBOK® guide) (6th ed.). https://online.vitalsource.com/#/books/9781628253900