Pricing Practical Application LU2 small business

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LU2JamesConfectionersWorksheet1.xlsx

Sheet1

JAMES CONFECTIONERS
Financial Statements
INCOME STATEMENTS 20XX BREAKEVEN ANALYSIS
20XX
# units produced 12,875,000
Sales $3,897,564 Price per Unit
COGS $2,625,340 Fixed Costs
GP $1,272,224 Variable Costs
SGA Exp. $912,030
Deprec. $74,054 INDICATED UNIT B/E
EBIT (Oper. Income) $837,976
Interest $119,658 INDICATED SALES B/E
Other Exp. $1,248
EBT $717,070
Income Taxes $551,836 20XX CASH FLOW MGMT ANALYSIS
Net Income $165,234
Cash Conversion Cycle
BALANCE SHEETS
20XX 20XX PRICING RECOMMENDATIONS
ASSETS
Based on the ratio analysis from LU1 and your BE analysis
CURRENT ASSETS here, what pricing recommendations would you have for
Cash $161,254 James confectioners? Keep in mind that cocoa, milk and
Accounts Receivable $507,951 sugar are increasing in price. Assume that cocoa has a
Inventories $568,421 price elasticity of 2 and demand elasticity of .75.
Other Current $116,909 Go to BLS.gov to research milk and sugar prices.
TOTAL CURRENT ASSETS $1,354,535
# units produced
FIXED ASSETS Price per Unit
Gross PP&E Fixed Costs
Accumulated Depreciation Variable Costs
Net PP&E $556,327
Other Fixed $104,815 INDICATED UNIT B/E
TOTAL ASSETS $2,015,677
INDICATED SALES B/E
LIABILITIES & EQUITY
CURRENT LIABILITIES
Accounts Payable/Accruals $312,430
Short Term Debt $362,822
TOTAL CURRENT LIABILITIES $675,252
LONG TERM DEBT $564,390
STKHLDRS EQUITY
Common Stock (par+paid-in) $1,000
Retained Earnings $775,036
TOTAL LIABILITIES & EQUITY $2,015,678

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Sheet3