Sales Call strategy Report

10/23/17

Strategic Selling

Objectives

The primary objective of the Strategic Selling is to increase the traffic in the sale department. This can be achieved by reaching out to many potential diverse customers. By the end of it all, we should establish a firm and loyal customer base. Through rigorous advertising and marketing campaigns, we seek to create a brand presence in the market, offering a differentiated product at competitive prices.

Sales Call Strategy Worksheet Components

1. My customer’s most likely problem or need that I can help with is providing quality products and services that are affordable to them all year round, and most importantly should be easily accessible.

2. I can help them meet that need by providing exclusive company vouchers that enable them to get express deliveries on goods bought online. The products will be delivered on the same day of order; this will reduce the waiting times since they are express customers.

3. An additional problem I expect to have is customers complaining of long waiting times because of other express clients. I will handle this by assuring the customers of the quality guarantee of the products to be delivered. Also, I will include a gift hamper for new and repeat customers.

4. The customer’s characteristics I need to consider are adesire for quality and timely delivery of services and goods. I will handle this by ensuring I get the best quality materials that will be used to make the products or deliver the service. I will also ensure products are delivered on time, and any foreseeable lateness is explained to the customer beforehand.

5. Important characteristics of the customer’s operations are their need to express their feedback about the products; I should handle this by providing them a feedback program where they can suggest how we can improve our services.

6. Current suppliers are too comfortable and do not offer complimentary services to their clients, my advantage over these suppliers is that I often provide discounts to my customers and I ensure personal relations are created between the delivery people and the clients. I can prove it by the increased positive reviews and increased sales of both new and repeat customers.

7. I can build rapport by stating that the needs of customers come first and that our existence is because of them.

8. I can arouse interest in my company by creative campaigns on social media and offer free trial samples of our products for testing.

9. My behavioral/communication style should be assertive as I should be open with my clients about our services, this will create a lasting relationship.

10. My sales call objective is to attract and retain 15 new customers per week, and ensures they seek our services more than once through excellent customer service.

ANALYSIS