LR

the application of social media marketing in Chinese asset management industry

Literature Review (about 2000)

1. Asset Management Industry

Characteristics of Chinese Asset Management Industry

Marketing Strategy (4Ps-Product, Price, Place & Promotion) If you can’t find enough references, you could use “Financial Industry” as key words

2. Social Media

Definition, Platform

3. Social Media Marketing

Value? (Brand building, Interactive marketing, public opinion monitoring, customer relation management)