loyalty
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LoyaltyPrograms_AnswerForm.docxMKT 3210 Summer II 2021
Loyalty Programs: Answer Form
Student Name:
Grading Criteria
1) This assignment requires formal business writing. Your writing tone should be formal.
2) All sentences must be complete. Bullet points are not acceptable.
3) Use proper grammar.
4) You must use your own words in your answers. Do not copy and paste sentences from the assigned articles.
5) The majority of your grade will be based on correctness and quality. Regarding quality, an answer with fewer than four (4) lines on computer viewing (not on smartphone viewing) will be considered as a poor-quality answer.
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Q1) Why did the “Plenti” loyalty program fail to catch on with U.S. shoppers? |
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Q2) Why did Macy’s decide to include in its loyalty program those customers who don’t have its branded credit card? |
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Q3) What are the “three critical principles” that Macy’s loyalty program should meet? |
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Q4) Based on the third assigned article, what benefits do loyalty program data offer to quick-service restaurants (QSRs) and restaurant marketers? |
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Q5) According to the 2017 LoyaltyOne Consumer Sentiment Study, what percentage of U.S. consumers are willing to buy more products or services that give them the opportunity to earn points, miles, or rewards? What are the implications of this finding for retailers? |
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