-

· Going to bring in fast food franchise from South Korea (Lotteria) into Singapore.

· Please do a DETAILED analysis on Singapore’s environment.

· Do write in a way where it is a right choice to bring in the fast food franchise.

1. Market Analysis

2. The Six Macro Trends of the Environment

a. The Population/Demographic Environment

b. The Economic Environment

c. The Sociocultural Environment

d. The Technological Environment

e. The Ecological Environment

f. The Political/Legal Environment

3. Market Size and Growth Rate

4. Unmet Needs of the Target Market and the Attributes to Serve Them