Financial Statement & Financial overview

Problem Statement

Chinese students are constrained by exam-oriented education, which limits their potential and hinders them from identifying and developing their passions.

Theory of Change

If Chinese students have more opportunities to develop their passion and less pressure on getting high diplomas,

Then they will be able to set clearer life goals and feel more satisfied and accomplished about their career.

Assumptions: Students are able to allocate their time and energy between school and apprenticeship; Parents are willing to pay for the service that helps their kids follow their passion; Students have the time and willingness to explore more options to pursue their interests.

Impact Statement

By 2026, 300+ students in China will have more identified career options to pursue their passion as a result of the counseling service and opportunities provided

Intermediate Outcomes

(3-6 years)

Business

1. % increase in partnerships

2. % increase in scale

Social

1. % increase in student awareness about potential career paths;

2. % increase in parent confidence

3. % change in future career decisions

4. % decrease in pressure from school system and exam-oriented education

Short term

Outcomes

(1-3 years)

Business

1. % increase in new customer

2. % increase in reputation

3. % increase in revenue

Social

1. % increase in interested fields introduced

2. % increase in Apprenticeship established

3. % increase in career options offered

Outputs

Business

1. # of services sold

2. # of customers (parents)

3. # of partnerships established

4. # of counseling programs established in different cities

Social

1. # of clients (students)

2. # of apprenticeships established

3. # of career options created

Activities

1. Counseling service

-Help students identify their passion

-Make sure students have positive attitudes and mindsets

-Solve problems that hinder students from pursuing their passion

2. Apprenticeship

-Provide internship opportunities or shadowing experience for students who have identified their field of interests

Inputs

1. Knowledge base: Students’ current skill level; Parents/Students’ understanding of passion development

2. Planning time: Registration; Certification

3. Staff hours: Counselors’ availability

4. Space: Room for counseling service

5. Participants: Students

6. Budget: Salary, rent, advertisement, management and operation, tax

7. Materials: Office supplies; Recorded documents for each students

8. Advertisement: Website; Electronic media; Print media

9. Partnerships: Companies/individuals that allow student apprentice

External Factors:

Educational value; Parent attitude; School system; Covid pandemic

Vision: For Chinese students who are struggling with exam-oriented education to identify and develop their passion and goals, and ultimately make their own career choices.

Mission: To provide students with opportunities to learn more deeply about the areas they are interested in, explores students’ unique and extraordinary abilities through counseling services, and equip them with skills and experience through apprenticeship.