Management accounting

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Unit code: H/508/0489

Unit 5 – Management Accounting

Assessor: Sujata suresh / kumutha krishnan

Professional Studies Department

Management Accounting

Module level: 4

Credit value: 15

Unit type: core

Professional Studies Department

Management Accounting

Learning outcome: 4

Learning outcome:

Compare ways in which organizations could use management accounting to respond to financial problems.

topic: identifying financial problems

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Management Accounting

  Pass     Merit   Distinction  
Compare ways in which organizations could use management accounting to respond to financial problems
    P5 Compare how organizations are adapting management accounting systems to respond to financial problems.           M4 Analyse how, in responding to financial problems, management accounting can lead organisations to sustainable success..         D3 Evaluate how planning tools for accounting respond appropriately to solving financial problems to lead organizations to sustainable success..

Learning outcomes and Assessment Criteria

Management Accounting

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Learning objectives

Upon completion of this Lecture, students should demonstrate an understanding of.

organizations could use management accounting to respond to financial problems by use of KPI

Management Accounting

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Introduction

The purpose of management accounting in the organization is to support competitive decision making by collecting, processing, and communicating information that helps management plan, control, and evaluate business processes and company strategy.

Management accounting helps to forecast the future. Forecasting helps decision to be made and answers questions like: Should a company invest more in equipment or not ?

Helping in Make-or-buy Decisions.

Forecasting Cash Flows.

Helping Understand Performance Variances.

Analysing the Rate of Return etc.

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Benchmarking

The comparison of business outputs and systems with other like or different organizations.

Benchmarking is about finding ,adapting and using best practice.

Benchmarking can help organizations to :

Assess how well they are performing

Set realistic performance targets

Search out new ideas and practices

Stimulate creativity and performance innovation

Drive improvement through an organisation

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Using benchmarking

Benchmarking is the name given to the process of measuring the organization’s operations, products and services against those of competitors recognized as market leaders, in order to establish targets which will provide a competitive advantage.

The stages of benchmarking are:

1. Decide what are of activity to benchmark (e.g. customer services, business processes in particular departments, quality of employees, standard of training).

2. Select a competitor who is reputedly the best in the area of activity to be benchmarked. Major companies in one country may target an international competitor rather than domestic company. In some benchmarking situations the competitor may agree to an exchange of information because both parties believe they can benefit from the exchange.

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3. Decide on the appropriate measurements to be used in defining performance levels.

4. Determine the competitor’s strengths and compare these with the company’s own record.

5. Use the information collected and the basis for an action plan. To be effective, this action plan must involve all grades of employee working in the area of activity.

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Key Performance Indicator

A key performance indicator (KPI) is a measure used to reflect organisational success or progress in relation to a specified goal.

The purpose of KPIs is to monitor progress towards accomplishing the strategic objectives that are typically communicated in a strategy map.

KPIs are typically included in a reporting scorecard or dashboard that enables top management, the board or other stakeholders to focus on the metrics deemed most critical to the success of an organisation.

Financial KPIs are generally based on income statement or balance sheet components and may also report changes in sales growth (by product families, channel, customer segments) or in expense categories. Non-financial KPIs are other measures used to assess the activities that an organisation sees as important to the achievement of its strategic objectives.

Key Performance Indicators ( KPI)

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Typical non-financial KPIs include measures that relate to customer relationships, employees, operations, quality, cycle-time, and the organisation’s supply chain or its pipeline. Some prefer to use the term ‘extra-financial’ rather than non-financial, suggesting that all measures that contribute to organisational success are ultimately financial.

In addition to financial and non-financial, other common categorizations of performance indicators are quantitative versus qualitative; leading or lagging; near-term or long-term; input, output or process indicators etc.

Management Accounting

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Some key financial performance indicators and formulae for calculation

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Profitability ratios

Ratio Meaning
Return on capital employed Profit from operations _________________________x 100 Total equity + Non-current liabilities Return on capital employed (ROCE) is the best measure of profitability, indicating how successful a business is in utilising its assets.
Operating profit percentage(PROFIT MARGIN) Operating profit (PBIT) _________________x 100 Revenue A low net profit margin (NPM) indicates low selling prices or high costs. Comparative analysis will reveal the level of prices and costs in relation to competitors

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Profitability ratios

Ratio Meaning
Gross profit percentage Gross profit _________________x 100 Revenue The gross profit margin considers the profitability of the actual production or trading element of the business. A low margin could indicate selling prices are too low or cost of sales too high.

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Gross Profit margin as a KPI

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Net Profit Margin as a KPI

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Liquidity Ratios

Ratio Meaning
Current ratio Current assets _____________ Current liabilities The current ratio should ideally fall between 1:1 and 2:1 It indicates the extent to which the claims of short-term creditors are covered by assets that are expected to be converted to cash in a period roughly corresponding to the maturity of the claims.
Acid test ratio (quick ratio) Current assets - Inventories ______________________ Current liabilities This is calculated in the same way as the current ratio except that inventories are excluded from current assets. This ratio is a much better test of the immediate solvency of a business because of the length of time necessary to convert inventories into cash.

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Current and Quick Ratios as KPIs

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Efficiency or working capital Ratios

Ratio Meaning
Trade receivables collection period Trade receivables _________________x 365 days Revenue /credit sales A long average collection period probably indicates poor credit control, but it may be due to other factors such as overseas sales where the collection period will be much longer, or a deliberate decision to extend the credit period to attract new customers
Trade payables payment period Trade payables _________________x 365 days Cost of sales/credit purchases If the payments period is very low, then the business might not be making the best use of its cash by paying suppliers early. If the period is very long, then this is a free source of credit, but the business must be careful not to harm relations with suppliers.

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Efficiency or Working capital Ratios

Ratio Meaning
Inventory holding period in days Inventories _________________x 365 days Cost of sales This ratio indicates whether inventory levels are justified in relation to cost of sales. The LOWER the DAYS, the healthier the cash flow position

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The Accounts Payable Turnover KPI measures the rate at which your company pays off suppliers and other expenses. This ratio is important for understanding the amount of cash that your business spends on suppliers during any given period. It shows how many times over the course of the year your business is able to pay off its accounts payable.

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The Accounts Receivable Turnover KPI measures the rate at which you collect on outstanding accounts. The problem in maintaining a large bill for a customer is that you are essentially offering them an interest-free loan. Monitoring this metric is essential to ensure that accounts receivable is collecting on bills in a timely manner. This KPI is an essential piece of understanding your organization's cash flow process.

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The Inventory Turnover KPI measures how often you are able to sell off your entire in-stock inventory each year. This KPI is closely related to your supply chain and indicates the ability of your organization to generate sales and increase revenue. As well, it's important to move aging inventory since it the cost of carrying inventory increases at the same time the value of that inventory decreases.

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Debt and gearing /leverage ratio

Ratio Meaning
Gearing Non current liabilities __________________________x 100 Total equity + Non current liabilities Gearing gives an indication of long-term liquidity and the financial risk inherent within the business. Highly geared companies have to meet large interest commitments before paying dividends and may have problems raising further finance if expansion is necessary.

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ACTIVITY 01

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ACTIVITY 01

  (OMR in ‘000’)
Sales 3000 1500
Cost of sales (1950) (1050)
Gross profit  1050 450
Distribution costs  (390) (135)
Administration expenses  (250) (190)
Operating profit  410 125
Interest  (150) (90)
Profit before taxation  260 35
Taxation  (75) (30)
Profit after taxation  185 5

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  2019 OMR ‘000’ 2018 OMR ‘000’
Non­current assets  3975 3150
Current assets     
Inventory  375 150
Receivable 450 300
Cash   450 150
Total Assets 5250 3750
Equity and Liabilities     
Ordinary share capital (OMR 1 per  share)  1800 1200
Share premium  900 0
Reserves  450 300
  Non­current liabilities     
10% Loan notes  1600 1000
Current liabilities     
Loans and other borrowing  300 1050
Other payables  200 200
Total Equity and liabilities 5250 3750

Statements of financial position as at 31st December 

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Ratio for financial year ended December 2017 Benchmark
Gross profit ratio 38%
Net profit ratio 29%
Return On Capital Employed (ROCE) 9%
Current ratio 1.8:1
Quick ratio 1:1
Inventory days 55 days
Receivables days 50 days
Payable days 65 days
Gearing ratio 40%

Other relevant information:

Benchmarks – Industry average

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You are required:

Using benchmarks, calculate key performance indicators (financial and non-financial) & address the key results .

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References

DRURY, C. (2015) Management and Cost Accounting. 9th Ed. Cengage Learning.

EDMONDS, T. and OLDS, P. (2013) Fundamental Managerial Accounting Concepts. 7th Ed. Maidenhead: McGraw-Hill.

HORNGREN, C., SUNDEN, G., STRATTON, W., BURGSTALHER, D. and SCHATZBERG, J. (2013) Introduction to Management Accounting. Global Ed. Harlow: Pearson.  

SEAL, W. et al (2014) Management Accounting. 5th Ed. Maidenhead: McGraw-Hill.

Hugh Coombs, David Hobbs, Ellis Jenkins, 2005,Principles and Applications: SAGE Publications Ltd .

The Institute of Management Accounting (1997-2015), http://www.imanet.org/resourcespublications/student-educators/students/what-is-management-accounting

Atrill, P and McLaney, E 2009, Management Accounting for Decision Makers, 6th edn, Prentice Hall Financial Times, Pearson Education

The Institute of Management Accounting (1997-2015), http://www.imanet.org/resources-publications/student-educators/students/what-ismanagement-accounting rat Finance Institute, n.d. Qualittative characteristics of Accounting

Images credit– Google subject related pictures

Management Accounting

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