Portfolio assignment

Live plan for STR/581

Executive Summary

Opportunity

Around December I anticipate receiving Santa pictures from my loved ones. I hang them on my refrigerator until the next year. Last year my niece expressed the desire to have take pictures with a black Santa. We searched and couldn't locate one near us.

A solution for this is starting a black Santa Christmas picture business of our own. My mission is that my niece and any other black child who wants pictures with a Santa that looks like them will get the opportunity to have that.

There is actually a great market for my black Santa business. Since finding out about my nieces desire for a black Santa I did some research and there aren't many black Santas out there but plenty black families wanting one.

A black Santa company has been done before. Ive found about 3-4 different ones across the U.S on social media. But with my Santa company we will find a way to distinguish us from the competition.

Pick us for your black Santa Christmas photos because we will treat every session as we would our own family.

Financial Plan from FIN/571

Description of business

Black Santa Christmas photo studio is a start up photographic studio located in New York. This studio meets the needs of families by capturing their best Christmas moments and presenting them with the best quality possible. The studio will occupy a 400 sq

square foot building at the 149th street in Bronx borough. This will allow customers to have easy access to the building. The building will also have enough parking spaces for our customers. The studio will use high-resolution digital cameras to capture

the best Christmas moments for our customers. The images produced will be printed using high quality printers that can be able to produce quality photos.

A business case (why funding is needed)

Source of Capital

The sources of capital for the business include personal investments, love money and bank loans (Cotei & Farhat, 2017). However, most of the capital will be personal investments. This will prove to banks that I have a long term commitment to the business

and this will allow them to give me a loans to build grow the business.

Cost of Capital

Capital and supply Costs

Marketing costs

Labor costs

Refrences

Cotei, C., & Farhat, J. (2017). The evolution of financing structure in US startups. The Journal of Entrepreneurial Finance, 19(1), 4. Retrieved from https://digitalcommons.pepperdine.edu/cgi/viewcontent.cgi?article=1307&context=jef

Sanaei, M. R., & Sobhani, F. M. (2018). Information technology and e-business marketing strategy. Information Technology and Management, 19(3), 185-196. Retrieved from https://link.springer.com/article/10.1007/s10799-018-0289-0

Market Analysis from DAT/565

Market Analysis

The market for photography is both the business and non-profits business. For Black Santa Christmas photo studio, the target market small and the medium sized business and non-profit business which have less than 500 employees within 20 miles radius of

Rochester, NY (Cotei & Farhat, 2017). Photography in New York has especially in Rochester has experienced downward trend something that can be attributed to the downward economic trend.According to the Rochester Chamber of Commerce the town has experience

a significant drop in the commercial photography in its revenue over the last two years. This is an indicator that the sector is significantly encountering losses. The research further shows that the small medium sized business in photograph which were

formally known to be big studios are not able to afford the rates. This thus provides an advantage to the small photography’s that are in town. The studios that provide the low prices and quality products are able to survive in the market and seize a huge

market share in time for market upswing. In Rochester there are very small business that are run by owners. Photography needs involves the providing them with the basic collateral needs which are sighs, pamphlets and brochures. The businesses begin

through taking the business in-house but over time the method produces sub-standard results. They then decided to seek the less expensive freelance photographers that can quickly handle their needs. For the small business they have ongoing and regular

need of photography for their products and services. They appreciate establishing relationships with vendors and thus interested in having good products that are cheap and the less stressful creating them. They are normally reluctant to change the vendor

once they are found. They, however, do check prices of their vendors against their competitors in order to ensure that they are getting the best the market has to offer (Sanaei & Sobhani, 2018).

The larger business in Rochester area are majorly served by large studios which normally send photographers to client site. This requires photographers that have the capacity to shoot in multiple locations. Black Santa Christmas photo studio aims to

attract the small and medium business whom with the limited resources, it can meet the client needs. The huge number of small and medium business makes increases the viability of being in business.

References

Cotei, C., & Farhat, J. (2017). The evolution of financing structure in US startups. The Journal of Entrepreneurial Finance, 19(1), 4. Retrieved from https://digitalcommons.pepperdine.edu/cgi/viewcontent.cgi?article=1307&context=jef

Sanaei, M. R., & Sobhani, F. M. (2018). Information technology and e-business marketing strategy. Information Technology and Management, 19(3), 185-196. Retrieved from https://link.springer.com/article/10.1007/s10799-018-0289-0

Operations Plan from OPS/574

HR/Labor

Black Santa Christmas Photo Studio will be run by the owner John peters and one employee, Joyce walker. John has extensive experience in the photography industry having worked as an industrial photographer for seven years. Joyce on the other hand has four

year experience in sales but has interest.

Supply Chain

The studio will have two suppliers who will be responsible for delivering of supplies to the studio store. The studio will advertise for interested suppliers to apply. Once interested suppliers have been vetted, they will be given a contract of two years.

One company will supply photography equipment while the other will supply stationery materials. The company is located in a busy street and this will attract more people to take photos.

Inventory Management

The studio will have an inventory management that will be customized to meet the needs of the business. The software selected will allow for the integration of applications ecosystem. This software will ensure that inventory data is accurate and

eliminate human errors and reduce labor. After two years of operation, SaaS cloud applications will be introduced to allow the studio access data in real time and the use of multiple devices (Sanaei & Sobhani, 2018).

Process Management

Once a customer gets to the studio, one of the photographers will listen to their needs and take the photo they need. The photo will then be reviewed to see whether it is of the right quality. The photo will then be modified using software to make

required adjustments. Finally, the photo will be handed to the client or framed based on their needs. Payments can then be made after the final product has been delivered to the customer (Arthur, Strickland, & Janes, 2020).

Change Management

The business owner will identify what needs to be changed for the studio to achieve its goals and plan for it. He will then identify source of funding and communicate to the employees of the intended changes. After getting feedback from the employees,

the change will be implemented.

Legal Issues/ Considerations

References

Arthur A.. Thompson, Strickland, A. J., & Janes, A. (2020). Crafting and Executing Strategy: the quest for competitive advantage: concepts and cases. McGraw-Hill Education. Retrieved from https://www.amazon.com/Crafting-Executing-Strategy-Competitive-

Advantage/dp/1259732789

Sanaei, M. R., & Sobhani, F. M. (2018). Information technology and e-business marketing strategy. Information Technology and Management, 19(3), 185-196. Retrieved from https://link.springer.com/article/10.1007/s10799-018-0289-0

Marketing Plan from MKT/574

Environmental Analysis

The proposed business plan has a high chance of gaining relevance since it conducted environmental analysis to discover all factors that would affect proposed solutions. External analysis involved the study of the business’ feasibility based on its demand

(Seo & Lee, 2019). The proposed “Black Santa Christmas photo studio” would be suitable since social analysis proved that there is no studio that offers photography services with a Santa of black origin yet the market required such services.

Internal analysis proved that the business would be viable since there was a proper supply chain plan.

SWOT Analysis

The business plan conducted thorough SWOT analysis since its structure was adequately provided with evidence from the market (Dac et al., 2020). The major opportunity for the business is noticed when families sough for black Santas and could not find.

The business plan revealed the threat of dwindling need for commercial photography in New York. To deal with this, “Black Santa Christmas photo studio” proposed to apply its strength of maximizing limited resources.

Marketing Data Analysis

The proposal involved thorough analysis of the available market. The target market of black families was large since they desired to interact with a Santa with a similar race. The plan conducted analysis of Rochester,

NY and found a viable business opportunity since the town had many privately-owned businesses. Collaboration would improve “Black Santa Christmas photo studio” relevance since it would provide the business with high class marketing tools like brochures

and pamphlets. The discussed technique of market analysis is productive since potential customers are discovered early.

Market Strategy, Implementation, and Monitoring

According to the business proposed, the most appropriate strategy would be word of mouth and relationship marketing. These two techniques are common and have always been highly effective.

Word of mouth would be highly effective since the black community is large and the members regularly engage. This technique is also cheap and would fit the businesses capital.

It is clear that the proposal aimed to minimize cost by working with only two employees, John Peters and Joyce Walker. The business proposal applied the implementation strategy of communicating its services to customers and aligning the goals with the

available market analysis. The main goal is to provide black families with the desired services. This would be made possible through monitoring whereby the owner would always check to see whether the goals were feasible.

References

Dac T, Terrence S. & Jason A. (2020). SWOT Analysis

Seo, Y., & Lee, Y. (2019). Effects of internal and external factors on business performance of start-ups in South Korea: The engine of new market dynamics. International Journal Of Engineering Business Management, 11, 184797901882423.

doi: 10.1177/1847979018824231

Strategic Plan from STS/581

Custom Section

Live plan for STR/581

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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

Appendix

Profit and Loss Statement (With monthly detail)

FY2020

Oct '19

Nov '19

Dec '19

Jan '20

Feb '20

Mar '20

Apr '20

May '20

June '20

July '20

Aug '20

Sept '20

Total Revenue

Total Direct Costs

Gross Margin

Gross Margin %

Operating Expenses

Operating Income

Interest Incurred

Depreciation and Amortization

Gain or Loss from Sale of Assets

Income Taxes

Total Expenses

Net Profit

Net Profit / Sales

	FY2020	FY2021	FY2022
Total Revenue
Total Direct Costs
Gross Margin
Gross Margin %
Operating Expenses
Operating Income
Interest Incurred
Depreciation and Amortization
Gain or Loss from Sale of Assets
Income Taxes
Total Expenses
Net Profit
Net Profit / Sales

Balance Sheet (With Monthly Detail)

FY2020

Oct '19

Nov '19

Dec '19

Jan '20

Feb '20

Mar '20

Apr '20

May '20

June '20

July '20

Aug '20

Sept '20

Cash

Accounts Receivable

Inventory

Other Current Assets

Total Current Assets

Long-Term Assets

Accumulated Depreciation

Total Long-Term Assets

Total Assets

Accounts Payable

Income Taxes Payable

Sales Taxes Payable

Short-Term Debt

Prepaid Revenue

Total Current Liabilities

Long-Term Debt

Long-Term Liabilities

Total Liabilities

Paid-In Capital

Retained Earnings

Earnings

Total Owner's Equity

Total Liabilities & Equity

	FY2020	FY2021	FY2022
Cash
Accounts Receivable
Inventory
Other Current Assets
Total Current Assets
Long-Term Assets
Accumulated Depreciation
Total Long-Term Assets
Total Assets
Accounts Payable
Income Taxes Payable
Sales Taxes Payable
Short-Term Debt
Prepaid Revenue
Total Current Liabilities
Long-Term Debt
Long-Term Liabilities
Total Liabilities
Paid-In Capital
Retained Earnings
Earnings
Total Owner's Equity
Total Liabilities & Equity

Cash Flow Statement (With Monthly Detail)

FY2020

Oct '19

Nov '19

Dec '19

Jan '20

Feb '20

Mar '20

Apr '20

May '20

June '20

July '20

Aug '20

Sept '20

Net Cash Flow from Operations

Net Profit

Depreciation & Amortization

Change in Accounts Receivable

Change in Inventory

Change in Accounts Payable

Change in Income Tax Payable

Change in Sales Tax Payable

Change in Prepaid Revenue

Net Cash Flow from Operations

Investing & Financing

Assets Purchased or Sold

Net Cash from Investing

Investments Received

Dividends & Distributions

Change in Short-Term Debt

Change in Long-Term Debt

Net Cash from Financing

Cash at Beginning of Period

Net Change in Cash

Cash at End of Period

	FY2020	FY2021	FY2022
Net Cash Flow from Operations
Net Profit
Depreciation & Amortization
Change in Accounts Receivable
Change in Inventory
Change in Accounts Payable
Change in Income Tax Payable
Change in Sales Tax Payable
Change in Prepaid Revenue
Net Cash Flow from Operations
Investing & Financing
Assets Purchased or Sold
Net Cash from Investing
Investments Received
Dividends & Distributions
Change in Short-Term Debt
Change in Long-Term Debt
Net Cash from Financing
Cash at Beginning of Period
Net Change in Cash
Cash at End of Period

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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.