assignment
JohnsonIntern
LiveplanforSTR-581-2.docx|
Live plan for STR/581 |
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Overview of Business
Financial Plan from FIN/571
Market Analysis from DAT/565
Operations Plan from OPS/574
Marketing Plan from MKT/574
Strategic Plan from STS/581
Executive Summary
Opportunity
Around December I anticipate receiving Santa pictures from my loved ones. I hang them on my refrigerator until the next year. Last year my niece expressed the desire to have take pictures with a black Santa. We searched and couldn't locate one near us.
A solution for this is starting a black Santa Christmas picture business of our own. My mission is that my niece and any other black child who wants pictures with a Santa that looks like them will get the opportunity to have that.
There is actually a great market for my black Santa business. Since finding out about my nieces desire for a black Santa I did some research and there aren't many black Santas out there but plenty black families wanting one.
A black Santa company has been done before. Ive found about 3-4 different ones across the U.S on social media. But with my Santa company we will find a way to distinguish us from the competition.
Pick us for your black Santa Christmas photos because we will treat every session as we would our own family.
Expectations
Forecast
Financial Highlights by Year
Financing Needed
Execution
Marketing & Sales
Marketing Plan
Sales Plan
Operations
Locations & Facilities
Technology
Equipment & Tools
Milestones & Metrics
Milestones Table
Key metrics
Company
Overview
Team
Management team
Advisors
Financial Plan
Forecast
Key assumptions
Revenue by Month
Expenses by Month
Net Profit (or Loss) by Year
Financing
Use of funds
Sources of Funds
Statements
Projected Profit and Loss
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FY2020 |
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Revenue |
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Direct Costs |
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Gross Margin |
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Gross Margin % |
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Operating Expenses |
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Total Operating Expenses |
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Operating Income |
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Interest Incurred |
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Depreciation and Amortization |
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Gain or Loss from Sale of Assets |
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Income Taxes |
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Total Expenses |
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Net Profit |
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Net Profit / Sales |
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Projected Balance Sheet
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FY2020 |
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Cash |
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Accounts Receivable |
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Inventory |
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Other Current Assets |
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Total Current Assets |
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Long-Term Assets |
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Accumulated Depreciation |
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Total Long-Term Assets |
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Total Assets |
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Accounts Payable |
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Income Taxes Payable |
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Sales Taxes Payable |
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Short-Term Debt |
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Prepaid Revenue |
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Total Current Liabilities |
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Long-Term Debt |
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Long-Term Liabilities |
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Total Liabilities |
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Paid-In Capital |
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Retained Earnings |
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Earnings |
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Total Owner's Equity |
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Total Liabilities & Equity |
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Projected Cash Flow Statement
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FY2020 |
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Net Cash Flow from Operations |
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Net Profit |
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Depreciation & Amortization |
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Change in Accounts Receivable |
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Change in Inventory |
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Change in Accounts Payable |
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Change in Income Tax Payable |
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Change in Sales Tax Payable |
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Change in Prepaid Revenue |
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Net Cash Flow from Operations |
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Investing & Financing |
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Assets Purchased or Sold |
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Net Cash from Investing |
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Investments Received |
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Dividends & Distributions |
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Change in Short-Term Debt |
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Change in Long-Term Debt |
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Net Cash from Financing |
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Cash at Beginning of Period |
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Net Change in Cash |
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Cash at End of Period |
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Live plan for STR/581 |
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10 |
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
Appendix
Profit and Loss Statement (With monthly detail)
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FY2020 |
Oct '19 |
Nov '19 |
Dec '19 |
Jan '20 |
Feb '20 |
Mar '20 |
Apr '20 |
May '20 |
June '20 |
July '20 |
Aug '20 |
Sept '20 |
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Total Revenue |
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Total Direct Costs |
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Gross Margin |
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Gross Margin % |
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Operating Expenses |
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Operating Income |
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Interest Incurred |
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Depreciation and Amortization |
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Gain or Loss from Sale of Assets |
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Income Taxes |
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Total Expenses |
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Net Profit |
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Net Profit / Sales |
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FY2020 |
FY2021 |
FY2022 |
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Total Revenue |
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Total Direct Costs |
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Gross Margin |
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Gross Margin % |
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Operating Expenses |
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Operating Income |
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Interest Incurred |
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Depreciation and Amortization |
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Gain or Loss from Sale of Assets |
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Income Taxes |
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Total Expenses |
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Net Profit |
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Net Profit / Sales |
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Balance Sheet (With Monthly Detail)
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FY2020 |
Oct '19 |
Nov '19 |
Dec '19 |
Jan '20 |
Feb '20 |
Mar '20 |
Apr '20 |
May '20 |
June '20 |
July '20 |
Aug '20 |
Sept '20 |
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Cash |
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Accounts Receivable |
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Inventory |
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Other Current Assets |
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Total Current Assets |
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Long-Term Assets |
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Accumulated Depreciation |
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Total Long-Term Assets |
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Total Assets |
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Accounts Payable |
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Income Taxes Payable |
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Sales Taxes Payable |
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Short-Term Debt |
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Prepaid Revenue |
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Total Current Liabilities |
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Long-Term Debt |
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Long-Term Liabilities |
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Total Liabilities |
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Paid-In Capital |
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Retained Earnings |
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Earnings |
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Total Owner's Equity |
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Total Liabilities & Equity |
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FY2020 |
FY2021 |
FY2022 |
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Cash |
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Accounts Receivable |
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Inventory |
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Other Current Assets |
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Total Current Assets |
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Long-Term Assets |
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Accumulated Depreciation |
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Total Long-Term Assets |
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Total Assets |
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Accounts Payable |
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Income Taxes Payable |
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Sales Taxes Payable |
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Short-Term Debt |
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Prepaid Revenue |
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Total Current Liabilities |
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Long-Term Debt |
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Long-Term Liabilities |
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Total Liabilities |
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Paid-In Capital |
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Retained Earnings |
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Earnings |
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Total Owner's Equity |
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Total Liabilities & Equity |
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Cash Flow Statement (With Monthly Detail)
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FY2020 |
Oct '19 |
Nov '19 |
Dec '19 |
Jan '20 |
Feb '20 |
Mar '20 |
Apr '20 |
May '20 |
June '20 |
July '20 |
Aug '20 |
Sept '20 |
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Net Cash Flow from Operations |
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Net Profit |
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Depreciation & Amortization |
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Change in Accounts Receivable |
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Change in Inventory |
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Change in Accounts Payable |
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Change in Income Tax Payable |
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Change in Sales Tax Payable |
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Change in Prepaid Revenue |
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Net Cash Flow from Operations |
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Investing & Financing |
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Assets Purchased or Sold |
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Net Cash from Investing |
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Investments Received |
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Dividends & Distributions |
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Change in Short-Term Debt |
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Change in Long-Term Debt |
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Net Cash from Financing |
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Cash at Beginning of Period |
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Net Change in Cash |
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Cash at End of Period |
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FY2020 |
FY2021 |
FY2022 |
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Net Cash Flow from Operations |
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Net Profit |
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Depreciation & Amortization |
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Change in Accounts Receivable |
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Change in Inventory |
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Change in Accounts Payable |
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Change in Income Tax Payable |
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Change in Sales Tax Payable |
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Change in Prepaid Revenue |
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Net Cash Flow from Operations |
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Investing & Financing |
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Assets Purchased or Sold |
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Net Cash from Investing |
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Investments Received |
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Dividends & Distributions |
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Change in Short-Term Debt |
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Change in Long-Term Debt |
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Net Cash from Financing |
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Cash at Beginning of Period |
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Net Change in Cash |
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Cash at End of Period |
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18 |
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
