Order 1079275: Entrepreneurship - opportunity analysis video game industry in Australia

Video Series

Literature Review Part 1: What is a Literature Review?

Project

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Literature Review

What have you done to date?

The Project Statement…

• Introduced the case organisation or industry

• Selected the topic

• Identified case study as the research

methodology, using secondary data

collection

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Next step: Literature Review

• What is not a literature review : • A review of all the subjects you have done • Mini bibliography (list of journals you read) • A summary of industry reports

• At the core of the literature review: • Theories • Models • Frameworks

Relevant to this topic!

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Stages of development of your project

Literature review

• Collect background literature relating to your topic and your chosen organisation

• Sources:

• Peer-reviewed journals

• Reputable reports

• e.g. HBR, Forbes

• Scholarly book chapters

• Articles from industry sources

• eg: industry magazines

Topic selection Literature Review Data collection Analysis Reflection Report

Use EBSCOHost journal database

to identify relevant articles!

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Stages of development of your project

Literature review (cont’d)

• Read the articles to learn:

• About the project topic

• How it applies to your chosen organisation

• Write a brief literature review:

• Background literature about the project topic

• Reference articles/reports/ chapters

You lay the foundation for your own project:

you build on knowledge other people already have provided in their publications!

Topic selection Literature Review Data collection Analysis Reflection Report

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Resources

• Learning Materials

• Topic 2: Literature Review

• Topic 4: Literature Review section

• Reading: Literature Review

• O’Leary 2014

• Literature Review example

• Style Guide

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Literature Review Example

Access the file Literature Review –

Example.pdf for further comments

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How to start?

• Start with your textbooks

• Identify existing theories / models / frameworks specific

subject

• Expand theories with peer reviewed sources

• Where has this been applied in your:

• E.G.:

• Industry

• Market

• Product / Services

• Geography

• Sources: Academic journals for theory and

researched cases, reputable newspaper for fact

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Word count

Please note, these are approximate figures and may vary according to the nature of your topic and your writing style (+/- 10%).

Section % Word Count

Number of references

1. Introduction 11% 500

Minimum of 12

2. Literature review 22% 1000

3. Methodology 11% 500

4. Data analysis and reflections on key findings 33% 1500

5. Recommendations and conclusions 22% 1000

100% 4500

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Q&A

If you have any questions, post them in

Forum 4: Literature Review