Discussion 7
Running head: DATA-DRIVEN DECISION MAKING 1
DATA-DRIVEN DECISION MAKING 9
Data has become an important resource in an organization and many decisions recently are made based on data analysis that is likely to give a better outcome as compared to assumptions. There are various firms that have adopted the data-driven processes and others are following suit after seeing an improvement in other companies (Pehcevski, 2019). Data-driven decision making has shown tremendous progress in various firms that is illustrated in the literature and this shows that companies that leverage the technology would succeed in a competitive market (Cheah & Wang, 2017). There is the need for the management of organization to consider looking for relevant data that would assist in making sound decisions. The current Covid-19 pandemic has affected economies globally and many businesses have suffered losses and other are out of the market. There is a possibility that most of those survived in the economy rely on data-driven decision making that plays key role in supply-chain, predictive analytics and efficiency.
Data-driven decision making promote innovation
Big-data and business model of innovation has a positive impact to the success of a business in a competitive market. Collected data that is used as a guide in making business decisions matters a lot when it comes to innovation in an organization and it would bring transformation (Brynjolfsson & McElheran, 2016). A robust infrastructure, a good internet connection and the addition of other resources by the management are essential in making sure that the staff in the organization has the necessary climate and human resource that would be ready for transformation. Predicting what people want in new products and services is made possible by big data. As a result, product development is supported by data-driven proof and reasoning, increasing the chances of a new product or service's success while reducing the risk of capital failure. Instead of waiting for clients to tell you what they want and losing market share to more inventive competitors that came to market faster, you can use your data to drive innovation and better meet your customers' demands (Cheah & Wang, 2017). Data is now being used by Netflix not only to improve your viewing experience with its recommendations engine, but also to support new projects based on what their users want, which also helps them make more money.
Data-driven decision making champion for efficiency improvement
Big data provides a wealth of information on all of your company's products and processes. With a thorough grasp of each, your decision-makers will be able to see any inefficiency and look for methods to improve operations. Maximizing operational efficiency, after all, produces strong financial results. Many sources of operational and historical data, such as social media, webs and apps can be connected and published in order to provide highly clear and actionable insights into potential for development. This data can then be used to make decisions. PepsiCo's supply chain management relies on enormous amounts of data. Their customers send the company inventory data that comprise warehouse and point-of-sale (POS) inventory (Cheah & Wang, 2017).. Production and transport demands are forecasted using this information. PepsiCo does this to ensure that retailers have the appropriate products in the correct quantities at the right time.
Although management in the United States has grown much more data-intensive, little is known about the economic, organizational, and strategic ramifications of this trend. Together with the U.S. Census Bureau, we established metrics for how manufacturing companies have used data in the last ten years to influence their decision-making (Brynjolfsson & McElheran, 2019). In our broad and representative sample, we found a robust correlation between enhanced productivity and data-driven decision making (DDD). Other organized management approaches and IT investment do not provide the same benefits as those associated with DDD, but the latter is a vital complement. Furthermore, estimations of instrumental factors and timed falsification tests point to a connection. The implications for business strategy, on the other hand, are complex. We find evidence of significant advantages for early adopters of DDD, notably in the 2005-2010 window, when sector adoption rates were lower (Brynjolfsson & McElheran, 2019). However, we also see complementarities that rely on the timing. This movement in the frontier of data-centric techniques from 2010 to 2015 is mostly attributable to an increased usage of predictive analytics.
Data-driven decision increases adoption by companies
Better data paves the way for more informed judgments. The amount and scope of data now available to managers has expanded dramatically thanks to new digital technologies. According to our findings, the percentage of industrial facilities using data-driven decision-making virtually tripled from 2005 to 2010 (Brynjolfsson and McElheran, 2016). Data-driven decision making (DDD) adoption patterns suggest that this quick spread is uneven and consistent with three mechanisms that help us understand the dissemination of management techniques more generally. We find data that suggests economies of scale, complementarities between DDD and IT as well as worker education9 and company learning can account for a large part of the recent variation in DDD. According to Brynjolfsson and McElheran (2016), the rapid diffusion of DDD is in line with higher productivity from DDD that is already prevalent. While the effects of DDD are already economically significant, there appears to be opportunity for future dissemination of DDD and our model only explains part of the variance. Approximately 70% of our sample had not yet embraced DDD by 2010, and even after adjusting for several observable factors, there is significant variation in the adoption of DDD. In other words, even with all of the information we've gathered, our understanding of the phenomenon is far from complete. We can't easily access information on some important variables like company culture, for example. Our ongoing research tries to find further processes that could explain the acceptance and productivity effects of this rapidly spreading management decision-making approach.
Data-driven decision making results to cost reduction
Big data contributes to the provision of business intelligence that can cut firm costs and optimize expenditures. Transforming corporate operations depending on the influence of many variables using insights from big data can help decrease costs and enhance revenues. This also aids in the reduction of waste and the elevation of productivity. Big data is steadily proving to be an effective operational cost-cutting tool, helping numerous firms save a significant amount of money. Using big data and predictive analytics, Intel has reduced the time it takes to bring new processors to market since 2012 (Pehcevski, 2019). They're streamlining testing based on the data they've gathered. Instead of doing 19,000 checks on every chip, Intel now concentrates those tests on just a few, saving $3 million in manufacturing expenses on a single line of Core CPUs.
Data-driven decision making to improve supply chain performance
There is the fact that many CEOs don't think about supply networks until something major goes wrong, companies must come up with cogent strategy and make data-driven decisions to improve supply chain performance. Successful supply chain management can lead to long-term growth and excellent financial performance. When doing a supply-chain evaluation, it's critical to determine how existing supply chain performance affects financial results (Troisi et al., 2020). Systematically and systematically aligning key operational performance measurements with ROI is critical. It can demonstrate how your company's day-to-day operations affect financial performance. Customers' expectations have risen dramatically, and they now expect shops to have what they want in stock and ready to ship at all times, or else they will shop with competitors. When customers order products online, they expect them to arrive quickly and on time. They also expect simple return procedures in case they make a mistake. Many businesses rely on just-in-time manufacturing, which necessitates the delivery of components not only on time but also not early, and in precisely the right number (Troisi et al., 2020). Good customer experience is critical, as understands what your customers value most and how they judge your organization. This is important for any supply chain operation redesign as well as for identifying opportunities and hazards.
Technology has made it easier than ever to gather and use data from the entire supply chain. However, information and not just data flies when it's built on trust. Actions will not be synchronized across the supply network unless rapid data sharing and transparency to levels many steps forward and backward in the network are provided (Gawankar et al., 2019). Creating collaborative partnerships is essential, and it is more about attitude than technology. It requires discovering and sharing possibilities to create mutual benefits, as well as accepting that expenses will eventually flow and circulate across the network.
A customized transformation program that focuses on the most effective actions can be developed with clear, fact-based insights and understanding. The supply chain is unquestionably a huge untapped opportunity for many businesses, as most don't even think about it until something goes wrong. In the face of uncertainty, instability, and increasingly demanding customers, understanding how operational excellence may lead to competitive advantage and market disruption is a difficult task (Troisi et al., 2020). However, this is the best moment to optimize.
In addition, planning, sourcing, and logistical operations all have associated process expenses that are sometimes underestimated. There are numerous potential for cost reduction merely by tracking down and studying these "indirect" costs. Understanding the total cost of service allows your company to make the best decisions and pursue long-term cost reductions. Passing costs from one part of the supply chain to another will not save you money in the long run. In fact, it may make collaboration difficult and limit your network's capacity to compete. Cohesive supply-chain management necessitates aligning management KPIs and incentives (Kamble et al., 2020). The quality of customer interactions has an impact on the supply-chain information flow with more timely and accurate demand plans requiring fewer inventories in the form of safety stock to meet customer needs. Managing trade-offs, identifying opportunities, and prioritizing actions are all possible when you use a methodical, structured approach to understanding how supply-chain operations drive financial performance.
However, organizations should think of a three-stage process: health check, diagnostics, and change. The health check aligns operational performance with ROI in order to identify opportunities and set improvement objectives in a methodical way. It should take advantage of the new opportunities presented by supply chain transformation. Diagnostics then pinpoint the specific process, organization, technology, and infrastructure adjustments needed to re-establish functionality (Kamble et al., 2020). To design a focused change program, a transformation program should integrate data-driven analytics from the diagnostic phase with clear knowledge into the primary drivers of financial performance. Benchmarking can serve as a strategic 'call to action,' comparing a company's present performance to that of its competitors. Aligning a data-driven assessment of the supply chain's performance and potential with the company's business plan ensures the coherence of improvement measures; applying a "joined up approach" to a "joined up" scenario.
Conclusion
There is the need that organizations consider adopting the data-based decision making because the literature chosen has highlighted supporting evidence that it has a positive significant impact on an organization. There is a possible improvement in terms of innovation where information and data collected are used in improving operation and coming up with better problem-solving strategies.
References
Brynjolfsson, E., & McElheran, K. (2019). Data in Action: Data-Driven Decision Making and Predictive Analytics in U.S. Manufacturing. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3422397
Brynjolfsson, E., & McElheran, K. (2016). The Rapid Adoption of Data-Driven Decision-Making. American Economic Review, 106(5), 133-139. https://doi.org/10.1257/aer.p20161016
Cheah, S., & Wang, S. (2017). Big data-driven business model innovation by traditional industries in the Chinese economy. Journal Of Chinese Economic And Foreign Trade Studies, 10(3), 229-251. https://doi.org/10.1108/jcefts-05-2017-0013
Gawankar, S., Gunasekaran, A., & Kamble, S. (2019). A study on investments in the big data-driven supply chain, performance measures and organisational performance in Indian retail 4.0 context. International Journal Of Production Research, 58(5), 1574-1593. https://doi.org/10.1080/00207543.2019.1668070
Kamble, S., Gunasekaran, A., & Gawankar, S. (2020). Achieving sustainable performance in a data-driven agriculture supply chain: A review for research and applications. International Journal Of Production Economics, 219, 179-194. https://doi.org/10.1016/j.ijpe.2019.05.022
Pehcevski, J. (2019). Big Data Analytics - Methods and Applications. Arcler Press.
Troisi, O., Maione, G., Grimaldi, M., & Loia, F. (2020). Growth hacking: Insights on data-driven decision-making from three firms. Industrial Marketing Management, 90, 538-557. https://doi.org/10.1016/j.indmarman.2019.08.005