paper

Login to LinkedIn Profile> click work icon> and scroll to

create a company page

Select company type:

• Small business less than 200 employees

• Medium to large business over 200

employees

LinkedIn Start-up Guide

What is LinkedIn?

LinkedIn is a social network comprised of over 500+ million members. The network

is specifically designed for career and business professionals to connect.

What is LinkedIn used for?

LinkedIn allows businesses to establish professional networking relationships. It helps

you develop a strong digital footprint to bring more visibility to your business.

Use web browser to navigate to https://www.linkedin.com/

Let’s get started!

Enter page identity Name: Gauge Construction

Website: ( Enter website URL) This can be added at later date if not available

Enter company details Industry: construction

Company Size: choose employee amount range from drip down

menu

Company Type: choose options from drop down menu

Profile details Logo: Upload logo ( 300 x 300px recommended JPG, JPEG or PNG

file)

Tagline: Briefly describe what your company does and values ( this can

be altered/ changed later if needed

After creating your Page, you can enter further details to

build your brand by clicking Start building your page!

You’ll be prompted to provide a logo image, description,

location details, and more.

The About section offers admins the opportunity to update their organization’s description and details,

locations, groups, and manage Page information in different languages. Follow the steps below to

update the sections as needed.

To update more specific Page information:

1.Click the Overview tab on the left side of the Edit window.

2.From here, you can edit information for your organization’s:

•Description

•Website

•Phone

•Industry

•Company size

•Company type

•Year founded

To add or remove Specialties:

1.Click Add Specialty and enter the new area. You can add up to 20 specialties.

2.To remove a specialty, move your cursor over the label and click the

1.Delete icon. ;

To update the locations listed for your organization:

From the Locations tab on the left side of the Edit window, click Add a location. As an admin, you can

add up to 100 office locations by following the below steps.

• To edit location details: Click the Edit icon in the Actions column.

• To delete a location: Click the Delete icon in the Actions column.

1.Enter the physical location information.

2.Select Set as default location, if appropriate.

3.Click Save.

To update the hashtags associated with your Page:

1.From the Hashtags tab on the left side of the Edit window, click Add a hashtag.

2.Enter the hashtag in the Search hashtag field starting with #.

3.Select the correct hashtag from the results list.

4.Click Save.

Edit the About section

LINKEDIN MAINTENANCE

To build and maintain digital presence businesses should post at least 2x per

week

Examples of Types of posts you can post on LinkedIn pages

• Business behind the scenes

• How-to and Tips

• Related statistics

• Employee highlights

• Job postings

• Projects (before/after or time-lapse)

• Showcase community involvement

• History or fun facts about company

or owner

• Third-part content

• Company wins & milestones

• Service explanations

Tips

• Be consistent

• Always try to include an image, link or video in your posts. Images

generally result in a 2x higher comment rate. We’ve seen custom

image collages (3-4 custom images in one post) perform especially

well for organizations.

• Be original

• Join relevant LinkedIn groups

• Create a social media content calendar for maximum results