i have a power point i need to edit it by add more information and edit the mistakes
jamol2014
LINKEDINMARKETING.pptmLINKEDIN MARKETING
Name
Institution
Course
Date of submission
What is LinkedIn?
LinkedIn is a business and employment social networking
Operates via websites and mobile apps
Used for professional networking
Members include the employers and the job seeking people who post CV’s
Members create profiles and connection to each other on online social network
This connection represent real world professional relationships
LinkedIn is a business and employment social networking that operates through websites and mobile apps allowing employers and job seekers to meet and form a real world professional relationship.
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History of LinkedIn
Founded in December 2002 and launched in May 2003
Created by Reid Hoffman and founding team members from PayPal and Socialnet.com
Late 2003, Sequoia Capital led the Series A investment in the company
2006, first month of profitability
2008. launched a mobile version of their site
2011, filed for initial public offering where it sold its first shares
2016, Microsoft announced to acquire LinkedIn for 26.2 billion dollars
Since 2002 when it was founded to date, LinkedIn has had a lot of activities including launching a mobile version of their site and being bought by Microsoft.
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Users and employees of LinkedIn
In 2004, total users were 1 million
In April 2007, total users were at ten million
By 2011, LinkedIn had 2100 employees
Now LinkedIn has over 500 million users
The users come from over 200 countries
Lists over 10 million active job posts
Has data on over 9 million companies
Over 227 users log in monthly
The numbers of LinkedIn users have grown over the years from one million in 2002 to half a million this year. It has gotten to employ a large number of employees and posts over 10 million job posts from over 9 million companies
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Considerations in using LinkedIn
Understand the clicks mean promoting a company
There are serial likers in LinkedIn
Cant optimise on conversions
Updates run until the budget is used up
Understand if you want the cost per click[CPC] or the impression based [CPM] compaign
There are several consideration a user of LinkenIn should put into consideration before using it. He should know what he should do while on LinkedIn and how it will cost him
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Costs incurred in LinkedIn
The subscriptions range between 10 dollars and 100 dollars per month
Jobseekers pay around 29.99 dollars monthly premium
All business plus pay a premium of 59.99 dollars mothly
Premium for sales people is at 79.99 dollars
Premium plan for hiring specialists is at 119.99 dollars
LinkedIn charges different prices for different types of subscriptions.
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Revenues of LinkedIn
Since Microsoft acquired LinkedIn, sales have hit 976 million dollars
Microsoft bought it at 26 billion dollars
Revenues come from;
Premium subscriptions
Recruiter solutions
Corporate solutions
Learning solutions
Publishing platforms
Linked in earns its revenue from different act ivies such as premium subscriptions, recruiter solutions, corporate solutions, learning solutions and publishing platforms. Since Microsoft bought it, it has made 976 billion dollars in the first quarter.
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Analytic tools in LinkedIn
clicks
impressions
interactions
Followers required
engagement
Users of linkedIn should put into considerations which posts are driving engagements and demographics of key influencers interacting with their content. Using the information they can analyze page level data and make strategic decions
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Membership
In 2015, had more than 200million members in over 200 countries
Ahead of i Viadeo who are at 50 million by 2013
Ahead Xing who are at 11 million by 2016
In 2011, membership grew by around 2 members every second
Members need to create a profile account
Since LinkedIn was created in 2005 its has gained a lot of people with profiles.
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Advantages of LinkedIn
Gives bisiness owners networking opportunities
News updates on trends
Has an answer section where answers for different questions are addressed
Profile updates of employees and companies
LinkedIn has different advantages that help a job seekers and companies get all the information they require and get linked up.
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Disadvantages of LinkedIn
First profile setup involves so many components hence overwhelming
Has so many features hence tiresome to familiarize
Time consuming
If your page has to much information users loose interest
Users may loose interest from content overload
When forming a LinkedIn profile, it may be tiresome and require a lot of content which in the end may be an overload to the users hence scaring them away
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Has LinkedIn changed the world
Jobseekers
Companies
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Who is using LinkedIn to their advantage
Four seasons Hotel
Evernote
Uniliver
IBM
The Walt Disney Company
HP
SAP
This are companies that use LinkedIn to advertise
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Tips on marketing on LinkedIn
Join groups and stay active
Create a LinkedIn group
Claim a custom URL
Complete the summary section of your page
Start with connections then build relationships
Grow an email marketing list
Find highly targeted customers and connections
For one to succeed in LinkedIn he has to follow some strategies to be successful. The tips will only attract more users to see profile
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Questions
Objectives of LinkedIn
Quality or quantity
Functions of advanced search
when to hit the search button
Important features of the profile
Conclusion
LinkedIn is aimed at Business to business organizations
Improves business development when looking for potential employees
Gives advices and tips from different industry voices
Provides research on different companies
Great resource to grow network and industry expertise
In conclusion, LinkedIn is a medium aimed at improving businesses by providing pontential employees and giving companies advice from expertise as well as a research base.
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References
Nicholas Lemann (October 12, 2015). Reid Hoffman’s Big Dreams for LinkedIn- The New. The New Yorker.
Reid Hoffman (May 5, 2013). LinkedIn Turns 10: Celebrating 10 Years of Relationships That Matter“
empel, Jessi (July 1, 2013). LinkedIn: How It's Changing Business
Posner, Nico (June 21, 2011). Look who's talking Russian, Romanian and Turkish now LinkedIn Blog. LinkedI
Pepitone, Julianne (January 27, 2011). LinkedIn files for IPO, reveals sales of $161 million
