Course Project

1

Work Breakdown Structure (WBS) for LGW Insurance Client Acquisition Strategy Project

Dairius Watson

DeVry University

PROJ-586

Professor Buleje

01/25/2025

1. Project Initiation 1.1. Define project objectives and goals 1.2. Develop project charter 1.3. Identify stakeholders 1.4. Approve project charter

2. Market Research & Analysis 2.1. Conduct market research on target audience (veterans, business owners, high-income earners) 2.2. Analyze competitors in the IUL market 2.3. Develop target audience persona 2.4. Present findings and recommendations to stakeholders

3. Marketing Strategy Development 3.1. Define digital marketing campaign goals and KPIs 3.2. Develop content strategy for educational materials 3.3. Plan ad strategy for Instagram, YouTube, and Google Ads 3.4. Design lead funnel and customer journey 3.5. Create performance metrics and tracking methods

4. Content Creation 4.1. Develop ad creatives for Instagram, YouTube, and Google Ads 4.2. Write copy for landing pages and social media 4.3. Create educational blog posts and video content 4.4. Review and approve content 4.5. Schedule content distribution

5. Campaign Launch 5.1. Set up ads and landing pages on social media platforms 5.2. Implement Google Ads and performance tracking systems 5.3. Launch digital marketing campaign 5.4. Monitor ad performance and adjust as necessary

6. Lead Management & Conversion 6.1. Integrate CRM software with lead generation tools 6.2. Track and manage leads from the marketing campaign 6.3. Implement lead nurturing strategy 6.4. Convert leads to clients 6.5. Measure conversion rate and ROI

7. Monitoring & Evaluation 7.1. Collect data on KPIs (Lead generation, conversion, ROI) 7.2. Analyze performance against objectives 7.3. Create weekly and monthly performance reports 7.4. Hold review meetings with stakeholders 7.5. Make adjustments to the campaign based on results

8. Project Closure 8.1. Evaluate project outcomes 8.2. Prepare final report for stakeholders 8.3. Document lessons learned 8.4. Close project and release resources