Performance Analysis - Nike

Assessments:

Element 1 (Individual Report – 2000 words)

You are a Business analysts working in the City of London, and you were asked by your

manager to prepare a report on a Listed fashion company from the following list:

1- H&M

2- ASOS Plc

3- GAP Inc

4- NIKE Inc

5- NECT Plc

6- Under Armour Inc

Assignment Guidance

● Include an Introductory paragraph, that includes a share price chart (for the last 1

year) and its performance analysis.

● Identify the biggest market for this brand and conduct an analysis of the External

Macroeconomic factors affecting it. This should be supported with data, graphs,

charts and explained in the report.

● Conduct an Internal Analysis of the organisation. You could look at the following

factors:

- Objectives, mission, and Vision

- Business Legal Structure

- Organisational Structure

- Financial Performance (Debt, Profit, and Revenues)

● Based on the results of your analysis you need to highlight the risks (critical issues)

that could face the organisation now and in the future.

● Finally, you are required to come up with realistic recommendations to improve or

sustain performance.

● You need to include appendix pages that include a list of the financial statements

of the company which are usually found in the Annual report of the organization

and that can be downloaded from its website.

● You should also include a list of References that are used to collect information; all

the referencing should be done according to the Harvard referencing system.

● All assignments must be typed using the following layout and regulations

- Margins (Left 1.5" (4 cm); Right 1.0" (2.5 cm); Top 1.0" (2.5 cm); Bottom 1.0"

(2.5cm)

- Font size (Minimum 12pt / 12 c.p.i. Good examples, which are easy to read, are

CGTimes, Times New Roman and Arial.

- Maximum assignment length does not include bibliography, title page or any

appendices.