english

Running head: LETTER TO INVESTORS 1

Running Head: LETTER TO INVESTORS 4

Letter to Investors

Institutional Affiliation

Student’s name

On behalf of SeeMoji, I am writing this letter to all investors following the recent outcry made by some of our customers on social media. A small proportion of our customer base was not content with SeeMoji's idea of a subscription-only model. The idea to exclusively launch a subscription-only model was decided by the company's administrative department in its attempt to increase revenue generated by gaining new subscribers.

Following a comprehensive evaluation of SeeMoji actions the company’s administration has decided to address the crisis by taking two corrective actions with immediate effect. First, SeeMoji has suspended the subscription-only model and will continue offering the $1 for 10-packs of emoji's which are popular with a majority of our customers. Secondly, SeeMoji will begin offering customers a free coupon code for two free animated emojis of their choice.

Despite the recent social media storm which SeeMoji finds itself amidst, SeeMoji initial subscription model is still expected to double its revenue as it provides high-quality services for a low price. Demographics attribute an increase in revenue to two reasons exclusively. Foremost, user-data has revealed that customers do love our new products which include the wide array of animated emojis. Secondly, the expansion of the platform on which our emojis can be used is expected to attract a vast number of subscriptions from users operating on a variety of platforms.

Presentation Script

Beloved customers of SeeMoji, following the recent outcry made by some of our customers on social media. A small proportion of our customer base was not content with SeeMoji’s idea of a subscription-only model. I would like to take this opportunity to apologize on behalf of SeeMoji regarding the idea to exclusively launch a subscription-only model which was decided by the company's administrative department in its attempt to increase revenue generated by gaining new subscribers. Following our customer’s feedback, we have decided to address the crisis by taking two corrective actions with immediate effect. First, SeeMoji has suspended the subscription-only model and will continue offering the $1 for 10-packs of emoji's which are popular with a majority of our customers. Secondly, SeeMoji will begin offering customers a free coupon code for two free animated emojis of their choice.