History of Graphic Design: Ch.7 Art Deco

1903 - 1969

Lester Beall

Noted as a leading proponent of modernist graphic design in the United States.

1939 photomontage considered one of the greatest American posters of all time; set a record price in 2007– it sold at auction for $38,400.

Chicago Tribune Time Colliers

His clear and concise use of typography was highly praised in the United States and Europe.

corporate identity

Layout for Connecticut General Life Insurance, monogram identity, too (1969)

Caterpillar Tractor 1967

International Paper Co. 1960

Merril Lynch Fenner Smith 1968