Typography and Image Creation

Aimee Brown

- FAmous Logos And Hidden meAnings

Positive And negAtive sPAce I swapped the black and whites of the images around to see if the sil- houettes of the giraffes would change the impact of the logo. I believe that making the giraffes white made them stand out considera- bly more but it made the text almost harder to read.

PLAying witH tyPe Since looking at larger companies logos and their techniques, I decided to take on my own approach of mak- ing the text part of the image rather than it sitting on top.

I made two quick logos on Adobe Il- lustrator, using my existing giraffe sil- houettes that I have used in previous designs.

new Logos I have chosen a simple design for my new logo. I believe that this one will have more opportunities for adaptation as well as increased rec- ognisability.

The final design includes a map of the world to showcase the compa- ny’s goals and brand identity.

reFerences:

World Map [image]. Avaliable from: https://freeclipartimage.com//storage/upload/world-map-clip-art/ world-map-clip-art-1.png [Accessed 15 December 2018]