case7

LEGOCase11.pptx

Case #7

LEGO

(same questions in the new edition case, but different numbering and case description (i.e., the written information is slightly different):

Reduce SKUs ?

½ colors ?

Outsourcing ?

Divest

Theme Parks

Clothing

Software Games

Movie Themed Products

Detailed construction instructions ?

Superheroes ?

Porter’s 5

Country Forces

Human Resources

Physical Resources

Knowledge Resources

Capital Resources

Infrastructure Resources

Multi-Media

TV Shows ?

Movies ?

Video Games ?

Who Owns??

TV Shows

Movies

Video Games

Was some of this divested?

Positioning Map for Children’s Toys

Learning

Child Safety

Most

Toys

LEGO

Matchbox

High

Low

Barbie

Ninjago Movie Trailer

The Lego Movie 2

Lego Movie Trailers