Lego CASE STUDY

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LEGOCase.pptx
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Case #7

LEGO

2

Reduce SKUs ?

½ colors ?

Outsourcing ?

Divest

Theme Parks

Clothing

Software Games

4

Movie Themed Products

Detailed construction instructions ?

Superheroes ?

5

Porter’s 5

Country Forces

Human Resources

Physical Resources

Knowledge Resources

Capital Resources

Infrastructure Resources

Multi-Media

TV Shows ?

Movies ?

Video Games ?

Who Owns??

TV Shows

Movies

Video Games

Was some of this divested?

Positioning Map for Children’s Toys

Learning

Child Safety

Most

Toys

LEGO

Matchbox

High

High

Low

Barbie