Lego CASE STUDY
Case #7
LEGO
2
Reduce SKUs ?
½ colors ?
Outsourcing ?
Divest
Theme Parks
Clothing
Software Games
4
Movie Themed Products
Detailed construction instructions ?
Superheroes ?
5
Porter’s 5
Country Forces
Human Resources
Physical Resources
Knowledge Resources
Capital Resources
Infrastructure Resources
Multi-Media
TV Shows ?
Movies ?
Video Games ?
Who Owns??
TV Shows
Movies
Video Games
Was some of this divested?
Positioning Map for Children’s Toys
Learning
Child Safety
Most
Toys
LEGO
Matchbox
High
High
Low
Barbie