Developing Personas and Mapping Digital Customer Journeys

profile5729sy93p
Legalsuperwebsiteanalyticsaug21-feb221.xlsx

Summary

www.legalsuper.com.au
Pages
20210821-20220221

Dataset1

Page Pageviews Unique Pageviews Avg. Time on Page Entrances Bounce Rate % Exit
/ 118396 101908 186.79 99952 43.21% 75.10%
/contact 6375 5522 224.22 2780 65.40% 65.98%
/investment-performance 5344 4425 201.63 1276 61.74% 59.66%
/investments/performance 4085 3205 21.36 1131 11.64% 10.40%
/about-us/fund-details 4016 3497 233.78 2351 71.49% 69.67%
/forms-resources 3822 3057 15.31 964 35.07% 12.09%
/contribution-limits 3250 3083 357.87 2923 86.95% 90.68%
/super-retirement/super 3244 2903 112.29 2288 42.28% 67.23%
/investments 2928 2273 21.77 727 46.95% 23.50%
/investments/investment-options/super-investment-options 2702 1661 45.43 342 27.69% 13.73%
/forms 2418 2192 237.85 193 27.37% 51.57%
/employers 2064 1551 184.58 985 35.24% 51.55%
/forms?currentSort=Popularity 1982 1731 183.07 735 38.53% 56.51%
/retirement-forecaster/ 1896 802 159.40 802 0.12% 42.30%
/super-retirement 1745 1352 40.44 111 45.36% 16.39%
/super-retirement/fees-costs/super-pension 1740 1535 265.81 363 52.30% 49.66%
/forms?super=true&currentSort=Popularity 1729 1530 310.22 352 37.57% 59.17%
/about 1671 1350 23.87 218 36.36% 13.17%
/insurance/death-and-total-permanent-disability-tpd 1639 1473 162.07 1097 80.66% 70.84%
/investments/investment-options 1526 1184 20.55 178 15.73% 6.95%
/publications?productdisclosurestatements=true&currentSort=Popularity 1393 1205 321.74 250 39.08% 57.36%
/insurance/insurance-options/salary-continuance 1333 1235 260.34 997 84.25% 79.14%
/super-retirement/fees-and-costs 1211 991 25.14 253 11.24% 8.84%
/insurance 1199 886 25.00 227 13.55% 9.51%
/super-retirement/why-legalsuper/how-does-legalsuper-compare 1038 946 124.08 136 58.57% 42.87%
/insurance/how-much-insurance-do-i-need/death-and-tpd 1022 957 138.81 845 88.53% 81.51%
/forms-resources/calculators 997 821 160.25 164 51.48% 44.83%
/pension-investment-performance 882 741 203.91 97 52.27% 52.27%
/investments/direct-investments 811 615 51.77 175 37.65% 16.52%
/employers/employer-responsiblities/for-employers 801 730 211.18 571 82.58% 77.53%
/our-team 779 706 149.65 59 52.63% 48.01%
/advice-support 772 608 31.17 36 53.57% 12.95%
/mysuper-balanced 765 589 140.58 130 31.62% 23.79%
/insurance/default-cover 759 615 28.81 77 48.05% 15.02%
/super-retirement/super/growing-your-super/before-tax-contributions 698 642 205.18 517 78.96% 71.78%
/mysuper-dashboard 685 607 164.78 555 72.07% 70.66%
/calculators/new-cover 681 559 448.78 136 56.03% 50.81%
/super-retirement/account-management/accessing-your-money 674 535 105.82 244 51.02% 44.81%
/about-us/governance 664 525 205.27 185 56.32% 53.16%
/our-team?category=Client Service Team 660 581 201.44 212 42.08% 54.85%
/investments/dio-investment-menu 640 525 220.87 136 58.39% 49.22%
/super-retirement/why-legalsuper 623 527 34.11 24 81.82% 14.77%
/covid-19-early-release-of-super 622 543 103.84 419 90.00% 71.06%
/investments/direct-investments/about-the-direct-investment-option 615 490 116.93 145 60.81% 31.22%
/insurance/insurance-options 608 477 17.09 56 23.64% 9.54%
/employers/managing-your-account/making-super-payments 602 463 328.46 303 65.13% 57.31%
/publications 569 534 214.60 29 65.52% 48.33%
/super-retirement/retirement/retirement-income-options 569 423 47.84 69 46.88% 16.87%
/welcome 534 226 6.67 36 0.00% 9.67%
/adviser-support 512 464 243.21 369 63.51% 81.64%
/high-growth 507 408 117.05 70 33.78% 24.65%
/enquiring-minds 502 384 57.24 78 44.74% 24.50%
/super-retirement/account-management/beneficiaries-estate-planning 499 378 120.46 288 74.56% 57.11%
/privacy-policy 498 466 123.49 326 74.23% 63.65%
/about-us/history 486 427 116.92 119 74.17% 42.80%
/super-retirement/retirement/retirement-income-options/account-based-pensions 480 380 150.23 152 45.45% 41.25%
/insurance/default-cover/employer-sponsored 479 438 216.27 65 60.00% 48.43%
/super-retirement/why-legalsuper/choosing-legalsuper 475 434 165.78 103 58.82% 51.79%
/publications?annualreports=true&currentSort=Popularity 469 419 183.17 236 79.75% 70.58%
/growth 455 360 94.75 93 42.27% 25.71%
/our-team?category=Board 453 379 126.80 169 48.84% 50.11%
/pds-fsg 447 415 172.78 337 29.71% 55.48%
/employers/why-legalsuper/how-we-compare 431 397 136.69 239 46.03% 52.20%
/super-retirement/fees-costs/direct-investment-option 424 352 144.33 93 64.21% 41.04%
/super-retirement/super/growing-your-super/after-tax-contributions 411 368 205.10 202 56.52% 62.04%
/publications?currentSort=Popularity 409 361 153.02 123 47.06% 49.63%
/super-retirement/why-legalsuper/what-to-consider 394 365 138.46 118 82.05% 45.94%
/super-retirement/manage-account 390 324 43.93 23 62.96% 18.97%
/super-retirement/super/consolidate 390 361 176.08 177 66.48% 58.72%
/balanced 389 294 86.65 47 32.65% 20.31%
/insurance/changing-your-insurance/transferring-insurance-to-legalsuper 388 373 226.68 342 90.67% 89.69%
/insurance/default-cover/personal-members 386 337 138.27 68 74.32% 47.41%
/our-direct-investment-option-dio-allows-you-to-be-more-hands-on 385 328 270.17 310 81.41% 80.52%
/insurance/making-a-claim 362 314 24.85 175 60.00% 41.16%
/super-retirement/retirement 351 279 29.23 14 78.57% 10.26%
/conservative-balanced 348 266 110.51 46 45.65% 24.14%
/super-retirement/retirement/retirement-income-options/transition-to-retirement 327 285 229.88 134 77.54% 55.66%
/begin-your-legal-career-as-a-legalsuper-member 325 297 185.81 289 89.27% 87.08%
/growing-your-super 325 236 35.44 40 30.77% 9.54%
/conservative 317 250 139.02 49 55.77% 23.97%
/investments-update-september-2021 310 286 119.33 79 85.71% 50.97%
/news-insights 307 215 64.23 91 74.16% 35.18%
/investments/investment-options/super-investment-options/mysuper-balanced 298 259 115.26 186 40.86% 36.58%
/insurance/how-much-do-i-need/salary-continuance 297 283 255.96 173 88.51% 74.07%
/enquiring-minds/demystifying-clerkships 292 277 388.53 274 94.89% 93.49%
/contact/ 291 240 140.98 87 33.33% 41.58%
/investments/investment-approach/investment-specialists-managers 290 265 128.26 118 68.91% 53.10%
/investments/investment-options/changing-your-investment-options 276 218 96.33 42 32.56% 18.84%
/legalsuper/super-contributions-comparison-calculator 266 232 1173.15 232 22.03% 87.22%
/investments/investment-approach 265 201 23.61 20 57.14% 9.43%
/super-retirement/super/how-much-super-do-i-need 262 237 228.70 56 50.00% 48.47%
/about-us/our-partners 254 215 58.66 44 73.81% 28.35%
/insurance/how-much-insurance-do-i-need 253 193 42.93 14 58.33% 11.07%
/balanced-socially-responsible 242 190 93.44 31 61.29% 25.62%
/balanced-index 238 193 103.92 36 41.03% 19.33%
/super-retirement/super/changing-jobs 236 218 325.17 79 60.26% 63.14%
/investments/investment-approach/security-holdings 234 211 132.24 37 68.42% 39.74%
/annual-report-2019-20 233 214 261.18 138 47.86% 60.09%
/ui/index.html 230 202 6.72 175 0.57% 2.61%
/forms?insurance=true&currentSort=Popularity 225 192 296.58 35 29.73% 49.78%
/investments/investment-options/pension-investment-options 220 157 38.47 9 30.00% 12.73%
/advice-support/support-options/in-person-support 219 176 147.31 56 71.43% 41.55%
/our-team?category=Management 219 190 122.76 158 52.80% 62.10%
/super-retirement/account-management/update-personal-details 217 185 228.62 90 54.35% 61.29%
/insurance/changing-your-insurance/applying-for-varying-cancelling-insurance 212 166 255.78 59 51.72% 49.06%
/advice-support/support-options 209 169 41.24 3 0.00% 10.53%
/investments/direct-investments/how-to-invest-in-the-dio 208 179 128.48 49 72.00% 42.31%
/top-5-wellness-tips-for-new-lawyers 207 189 128.99 160 44.38% 49.28%
/super-retirement/retirement/retirement-income-options/guaranteed-income-account 204 177 139.55 38 76.92% 43.14%
/terms-conditions 203 199 11.34 73 45.83% 54.68%
/suggestedcover 202 93 29.03 1 0.00% 6.67%
/publications?governancedocuments=true&currentSort=Popularity 197 159 245.05 36 37.84% 41.62%
/forms?retirementincome=true&currentSort=Popularity 192 173 202.49 33 34.29% 43.23%
/annual-report-2020-21 190 171 287.62 68 31.82% 57.37%
/super-retirement/super/growing-your-super/spouse-contributions 183 171 248.97 150 82.00% 80.87%
/eofy/member/tax-deduction 180 135 163.08 102 64.71% 56.11%
/financialposition 180 101 27.04 1 0.00% 3.33%
/publications?factsheetsbrochures=true&currentSort=Popularity 180 168 150.33 20 19.23% 40.00%
/withdrawing-super-early 178 151 133.31 58 60.00% 51.12%
/employers/managing-your-account 176 148 53.07 18 50.00% 14.77%
/personaldetails 175 127 23.47 1 0.00% 6.00%
/super-retirement/retirement/planning-for-retirement 173 149 190.55 28 37.04% 39.31%
/overseas-shares 169 144 69.92 34 44.44% 23.08%
/whyinsurance 169 135 23.40 2 0.00% 3.85%
/your-career-co-pilot-why-you-should-get-a-mentor 166 159 225.66 76 72.37% 80.72%
/about-us/careers 165 153 86.33 74 66.67% 64.85%
/amm-2021 162 130 209.35 21 55.00% 51.23%
/cash 153 125 86.77 28 37.93% 24.18%
/andrew-proebstls-interview 152 132 165.16 65 64.62% 46.05%
/your-future-your-super 148 128 208.61 61 80.00% 63.51%
/insurance/making-a-claim/making-a-tpd-claim 144 118 188.75 50 62.50% 47.22%
/insurance/changing-your-insurance 141 123 35.67 18 47.06% 14.89%
/investments/investment-approach/investment-structure 138 119 94.79 25 46.43% 25.36%
/australian-shares 137 116 51.12 19 26.32% 18.98%
/investments/performance/pension-performance 137 115 118.27 70 67.14% 56.20%
/employers/why-legalsuper 136 123 48.02 14 78.57% 20.59%
/employers/employer-responsibilities 133 110 29.71 9 87.50% 12.78%
/investments/investment-approach/ethics-esg 132 109 136.32 56 73.21% 42.42%
/forms?advisers=true&currentSort=Popularity 130 120 192.88 51 24.07% 49.23%
/mysuper-member-outcomes-dashboard 129 119 97.45 8 50.00% 27.91%
/ceo-communique-august-2021 124 109 121.16 25 88.00% 45.16%
/forms?employers=true&currentSort=Popularity 123 111 207.13 20 31.82% 55.28%
/calculators 122 107 169.91 54 42.59% 45.90%
/investments/investment-options/what-to-consider 121 102 118.07 4 66.67% 16.53%
/balanced-pension 118 93 123.62 18 36.84% 20.34%
/employers/why-legalsuper/what-to-consider 116 107 115.10 52 52.83% 39.66%
/employers/managing-your-account/get-set-up 113 90 149.79 14 50.00% 36.28%
/conservative-balanced-pension 110 88 144.27 23 48.00% 23.64%
/complaints 107 94 256.45 40 65.00% 58.88%
/enhanced-cash 105 83 99.98 8 33.33% 11.43%
/direct-investments-rates-of-return 104 88 124.80 14 42.86% 31.73%
/jobkeeper-payments 104 103 741.00 100 79.00% 96.15%
/nextsteps 102 77 42.03 2 0.00% 20.59%
/enquiring-minds?category=Investment insights 101 88 19.29 4 0.00% 11.88%
/publications?targetmarketdeterminations=true&currentSort=Popularity 100 83 249.13 35 74.29% 61.00%
/developments-at-legalsuper 96 84 50.10 26 69.23% 39.58%
/covid-faq 94 85 111.25 19 36.84% 36.17%
/insurance/changing-your-insurance/special-offer-new-members-life-events 90 82 199.52 35 51.52% 46.67%
/enquiring-minds?category=legalsuper+Investment insights 87 72 44.12 5 0.00% 14.94%
/self-employment 87 84 139.45 47 89.58% 66.67%
/advice-support/support-options/phone-email-support 86 77 156.35 14 53.33% 46.51%
/insurance/making-a-claim/salary-continuance 85 81 122.54 43 88.37% 56.47%
/annual-members-meeting 84 71 104.98 35 65.71% 45.24%
/insurance-and-covid-19 84 74 120.48 48 77.55% 60.71%
/super-pension-fees-costs 83 70 190.48 7 42.86% 27.71%
/calculators/fixed-insurance 80 80 194.27 59 60.00% 67.50%
/conservative-pension 79 65 50.24 8 0.00% 13.92%
/investments/investment-options/super-investment-options/high-growth 78 70 58.17 37 18.42% 17.95%
/super-retirement/super/growing-your-super/government-co-contributions 78 74 250.75 47 91.49% 69.23%
/super-retirement/super/when-life-changes 78 64 46.70 4 100.00% 11.54%
/significant-event-notice-september-2020 76 74 403.22 65 70.77% 88.16%
/our-team?category=Client Service 74 68 100.00 53 41.51% 52.70%
/super-choice-fund-nomination-form 74 64 53.42 1 0.00% 28.38%
/superannuation-time-money 74 73 383.70 65 95.38% 86.49%
/Y2xhaW0tdG 74 70 1.00 53 73.58% 75.68%
/open-a-retirement-income-account 72 64 249.50 30 78.57% 66.67%
/reduced-minimum 71 71 138.00 62 91.94% 92.96%
/employers/managing-your-account/account-updates 70 60 263.75 17 72.22% 48.57%
/insurance/making-a-claim/when-a-member-passes-away 69 61 107.40 18 55.56% 39.13%
/contacting-us 67 62 61.44 36 55.26% 49.25%
/high-growth-pension 67 60 63.96 3 66.67% 25.37%
/investments/investment-approach/investment-governance 66 57 91.66 13 57.14% 28.79%
/super-retirement/account-management/changing-pension-payments 66 58 210.56 34 85.29% 59.09%
/covid 65 49 93.76 10 40.00% 15.38%
/investments/investment-options/super-investment-options/growth 63 54 59.79 32 25.00% 25.40%
/Y2hhbmdlLW 63 61 0.80 56 89.29% 84.13%
/balanced-index-pension 62 43 76.51 7 50.00% 14.52%
/growth-pension 60 50 85.83 5 16.67% 10.00%
/supporting-women-to-grow-their-super 60 57 170.06 17 76.47% 41.67%
/super-retirement/retirement/your-advice-options 59 42 56.73 18 44.44% 23.73%
/budget-2021 58 52 306.18 28 67.86% 62.07%
/publications?currentSort=Most Recent 56 56 132.30 50 34.00% 41.07%
/balanced-socially-responsible-pension 54 48 53.13 16 75.00% 44.44%
/super-retirement/fees-costs/guaranteed-income-accounts 54 47 34.60 6 33.33% 22.22%
/employers/workplace-education/request-a-workplace-visit 51 46 136.65 12 75.00% 39.22%
/super-retirement/super/when-life-changes/divorce 51 47 35.84 13 76.92% 39.22%
/minutes-annual-members-meeting 50 43 223.65 17 64.71% 54.00%
/super-retirement/account-management/change-your-investments 50 44 164.31 5 33.33% 28.00%
/overseas-shares-pension 46 38 39.76 4 50.00% 19.57%
/respect-of-esg-matters 45 40 98.82 16 68.75% 37.78%
/super-retirement/super/when-life-changes/illness 43 36 29.30 14 57.14% 30.23%
/publications?financialservicesguide=true&currentSort=Popularity 39 36 96.58 1 100.00% 38.46%
/calculators/salary-continuance 37 35 391.40 21 61.29% 72.97%
/enquiring-minds/10-tips-ace-video-job-interview 37 33 111.79 15 80.00% 48.65%
/retirement-bonus-faq 37 34 489.27 23 82.61% 70.27%
/super-policy-reform 37 27 121.31 7 14.29% 29.73%
/sites/legalsuper.com.au/files/dio_investment_menu_1_0.pdf 36 33 48.33 32 62.50% 66.67%
/australian-shares-pension 35 32 149.57 5 80.00% 34.29%
/close-the-super-gap 35 34 329.82 22 86.36% 68.57%
/covid-investments 35 31 17.08 3 100.00% 25.71%
/our-direct-investment-option-dio-allows-you-to-be-more-hands-on?fbclid=IwAR3F5hYz2Gf6KL0G9YrTElzuszQIdo47HwVBH9fMWGEFYKszDyjeUdwTBhY 35 14 474.52 14 35.71% 40.00%
/super-retirement/super/when-life-changes/marriage-family 34 32 35.10 5 60.00% 11.76%
/the-highs-and-lows-of-life-in-the-law 34 28 160.85 20 75.00% 61.76%
/member-education-and-employer-support 29 22 75.67 3 100.00% 27.59%
/eofy/employer/how-to-pay 28 23 71.00 8 50.00% 28.57%
/dm9sdW50YX 27 27 0.41 12 8.33% 37.04%
/employers/workplace-education 27 23 148.65 6 83.33% 37.04%
/death-and-superannuation-taxes 26 25 290.13 16 68.75% 69.23%
/investments/investment-options/super-investment-options/balanced-index 26 20 26.86 16 62.50% 46.15%
/investments/investment-options/super-investment-options/conservative-balanced 26 21 150.56 16 43.75% 38.46%
/retirement-forecaster/?mkt_tok=NjIyLUxNRS03MTgAAAAAYVax8IwqLIZVtbRhWvTRSBdAuvQeFuFAnG6c5odTKTHe813J-OVEjC6czHiW 26 11 127.47 11 0.00% 42.31%
/assumptions 25 20 43.47 0 0.00% 16.00%
/enhanced-cash-pension 25 20 27.05 2 0.00% 16.00%
/eofy/member/dates 25 23 95.82 11 81.82% 56.00%
/time-to-review-your-super 25 23 50.71 12 75.00% 44.00%
/ZGlyZWN0LW 25 24 0.94 10 40.00% 36.00%
/employers/workplace-education/wellbeing-in-the-workplace 24 24 57.36 8 85.71% 54.17%
/the-peace-of-mind-that-comes-with-personalised-service 24 19 3.45 18 72.22% 54.17%
/cash-pension 23 19 194.05 3 66.67% 17.39%
/cmvmdw5klw 23 23 0.00 23 100.00% 100.00%
/our-team?category=Dyvfag+Ffeivdf+Gfbz 23 23 0.11 12 33.33% 60.87%
/member-satisfaction 22 17 39.47 2 50.00% 13.64%
/significant-event-notice-march-2019 22 17 154.50 11 63.64% 54.55%
/1-july-2020 21 21 240.75 15 75.00% 61.90%
/advice-support/support-options/workplace-education 21 20 64.27 4 50.00% 28.57%
/employer-resources 20 20 47.13 1 100.00% 20.00%
/investments/investment-options/super-investment-options/overseas-shares 20 19 55.19 12 16.67% 20.00%
/lega Better than reCAPTCHA:vaptcha.net 20 20 0.00 20 100.00% 100.00%
/enquiring-minds/insurance-through-super-funds 19 16 85.36 4 50.00% 42.11%
/eofy 19 16 38.89 0 0.00% 5.26%
/super-retirement/retirement/planning-for-retirement?mkt_tok=NzcyLUdTUS02MzcAAAF99FyKl0-8cOfHR-CiS--0u4KU1aCQq8ewN20nbAmicYaY_ZpDqLDf8cCLHrgD4HUwf3K0KPoShxYwE9x7eQ7vckRqDnJVjVNnnNCDLlE 19 19 0.00 19 100.00% 100.00%
/super-retirement/retirement/planning-for-retirement?mkt_tok=NzcyLUdTUS02MzcAAAF99FyKl5BmInGuTVtb_VRZBGLa7UXrlu5cIzkyT9QLn2sBommh_-Z5ag6aizfuiZlY5r66hZrDIeLGpZal9twpqlxsUUJ6dj6SN1B0OgA 19 19 0.00 19 100.00% 100.00%
/eofy/member 18 12 30.00 1 0.00% 11.11%
/investments/ZGlvLWludm 18 18 0.50 12 25.00% 33.33%
/monthly-market-update-december-20 18 16 34.44 0 0.00% 11.11%
/super-retirement/retirement/retirement-income-options/YWNjb3VudC 18 18 0.60 6 0.00% 16.67%
/aW52ZXN0bW 17 17 0.64 6 66.67% 35.29%
/bm9taW5hdG 17 17 0.75 13 76.92% 76.47%
/member-update 17 13 265.00 7 57.14% 41.18%
/read-your-statement 17 16 119.40 11 63.64% 70.59%
232888 197744 138.05 142337 35.45% 60.76%