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Suresh-
ledata26_temp_turnitintool_937706959._8711_1592112634_140321.pptxCOMPETITIVE ANALYSIS
By JASMEET KAUR To: Alexander Sakharov
1810610
BUSS 641
P SURESH KUMAR
1712000
Confidential
Customized for Lorem Ipsum LLC
Version 1.0
SWOT ANALYSIS MODEL
S
Favourable Customer Preferences.
Growing by capacity of customers.
w
Lack of funding.
Only one employee.
O
Access to internet.
Technological hubs.
T
Strong Competition.
Easy app erase and many substitutes.
PORTER’S FIVE FORCES
Low barriers to entry.
The application require little capital to develop. New competitors can easily enter the market.
Competitive Rivilary
Tremendous competition in the market. Hard to make the trust of the customers.
High bargaining power of buyer
Buyer can easily find and buy competitor application on Google Play store.
Mixed bargaining power of suppliers.
Outsourced labour for development. The bargaining power will be minimize by use of real-time data.
High threat of substitution. Smartphone markets are growing. The threat will be minimized by making the application unique and consistently valuable (high quality).
PESTEL ANALYSIS
Try right clicking on a photo and using "Replace Image" to show your own photo.
The project is based in US. There is free trade and no monopoly for mobile applications. There is no obstacle for launching the application.
The click-service application, while being technologically advanced solution pay off quickly. It is effective compared to tradition way of seeking car service.
The consumers will be interested in using the car click-service to maintain their vehicles.
America is technologically advanced and the technology would advanced some car maintenance solutions
Automatic reminder of car service will be beneficial to the environment. The app will help solve environmental pollution from vehicles through reminder of regular service.
The project is legit as per America laws and regulations.Moreover, there developers are protected by the intellectual property law
POLITICAL
ECONOMIC
SOCIAL
TECHNOLOGICAL FACTORS
ENVIRONMENTAL
LEGAL
VALUE PROPOSITION
Basic (must-be) qualities.
The application must have appropriate security and user permissions.
The application will comply with the existing privacy laws and regulations
Interface will be easy to work with.
The app does the main thing it is supposed to do (tracking car service)
Performance qualities
faster load times
Delightful qualities
customizable feature.
social interaction
PRICING AND PROMOTION STRATEGIES
Promotions will be done through media advertising, direct mail, personal selling, and public relations.
Online Advertising gives the exposure to target audience.
The pricing strategy used will be Penetration Pricing. It will involve setting a low price as a major marketing weapon. This is often used with new products.
The app should be affordable for customers
This will be freemium app. To generate income from the app, in-app purchase opportunities will be created.
REFERENCES:
Dobbs, M. (2014). Guidelines for Applying Porter's Five Forces Framework: A Set of Industry Analysis Templates. Competitiveness Review, 24 (1), 32-45.
Thank you.
