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LECTURESLIDESTOPIC2StakeholderEngagement.pptxManaging Programmes and Portfolios (MPP) Module M32494
Stakeholder Engagement
What are stakeholders?
Individuals or groups who have an interest or role in the project, programme or portfolio or are impacted by it.
APMBoK, 7th Edition
The organisations or people who have an interest or role in the programme or are impacted by it.
APM Introduction to Programme Management
Individuals or organisations that are actively involved in the project, or whose interests may be affected as a result of project execution or project completion.
PMBoK – 3rd Edition
Individuals or organisations whose interests may be affected by the program outcomes, either positively or negatively.
PMI’s Standard for Program Management
Stakeholders: -
Attitudes can vary
Some may need extra care
Need to be communicated with
Overview of Process: -
- Identification
- Analysis
- Engagement
- Mapping (matrix)
- Communication
Identification
Internal
- Formal – organisation chart
- Informal – personality / experience
External
- Your customers and suppliers and your suppliers’ suppliers
- pressure groups
- how the media might react to what you are doing
- the institutions, especially if your work relates to government, security,
armed forces or regulators.
Analysis and Engagement
How much will this initiative impact on them?
How interested might they be?
How much power might they wield?
Key dimensions: -
Position: - how they think about the initiative – ranging from champion to opposition or rejection.
Interest: - how interested they are in the programme.
Power or influence: - how much power each stakeholder could wield over the programme.
Classification of stakeholders: -
An example of how you might classify your stakeholders:
Championing - Inertia
Support - Obstruction
Approval - Antagonism
Commitment - Opposition
Cooperation - Rejection
Compliance - Mutiny
Neutrality - Sabotage
Mapping Techniques
Communication
- Is the output of stakeholder engagement.
- Is how stakeholders are engaged and influenced
- Explaining benefits
- Listening to stakeholders
Hard to get a balance
Ask stakeholders what they would like to know
Relationship building
So able to communicate:
- In an appropriate form
- At appropriate intervals
- With the appropriate content
Example of part of a communication plan
Stakeholder management on programmes
Wider range than on a project
Agreement with project managers about accountabilities and responsibilities
Adequate resources and governance
Any Questions?
?
References:
APM Introduction to Programme Management, Second Edition
Buttrick, R., (2020) The Programme and Portfolio Workout, Routledge
Rayner, P. & Reiss, G., (2013) Portfolio and Programme Management Demystified – Managing Multiple Projects Succesfully, 2nd Edition, Routledge
