tourism management #2
mshlmnkh
LectureNotes5.pptxManaging Tourism
(Reading Material Tourism Management 5th Edition Stephen Page)
Factors to consider
Managerial Structure
Bottom line
Being effective and efficient
Functions of management
Planning
Organizing
Directing
Controlling
What to manage
Services industry basics
Characteristic of tourism and hospitality services
SWOT Analysis
Marketing and Marketing Mix
Growing Experience Economy
Operational Issues
Seasonality
Competence of Staff
Challenges
Innovation
Design and Develop an attraction
Big Data? Highlight the importance after watching the below clip: 1 Page reflection due October 18th
https://www.youtube.com/watch?v=Gu6ImeMGW60
Chapter Questions
Read the chapter carefully and be ready to discuss the questions in class for the next session : October 16 Monday
In Class Exercise
Advantages and Disadvantages of Tourism Innovation
Half of the class will identify (+) ‘s and other (-)’s
Will do a discussion after.
