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lecture6.pptx

Community Organizing & Health Promotion Programming

Lecture 6

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Previously…

Importance of public health

Organizations in public health

Epidemiology & health research

Types of disease

Communicable disease characteristics

Non-communicable disease characteristics

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Overview

Define: community, community health, community organizing, community capacity, empowerment, grassroots participation, macro practice.

Know the difference between health promotion & health education

Know the five steps in the Generalized Model for health promotion programming

Know five intervention considerations.

Understand what is meant by: implementation, pilot test, and phasing-in.

Know two types of evaluation.

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Community Organization

Community organizing = process through which communities are helped to identify common problems or goals, mobilize resources, and develop and implement strategies for reaching the goals they have collectively set

Not a science, but an art of consensus building

Community organizing  health promotion

no use trying something that nobody will follow

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Community Organization

Keywords:

(WHY)

Community capacity: community characteristics affecting its ability to identify, mobilize, and address problems

Empowerment: social action process for people to gain mastery over their lives and the lives of their communities

Macro practice: methods of professional change that deal with issues beyond the individual, family, and small group level

(HOW)

Grassroots participation: bottom-up efforts of people taking collective actions on their own behalf, and they involve the use of a sophisticated blend of confrontation and cooperation in order to achieve their ends

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Community Organization

Steps in community organizing and building

Recognizing the issue

Gaining entry into the community

Organizing the people

Assessing the community

Determining the priorities and setting goals

Arriving at solution & selecting intervention strategies

Implementing the plan

Evaluating the outcomes of the plan of action

Maintaining the outcomes in the community

Looping back

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Community Organization

Assumptions of community organizing activities

Communities can develop the capacity to deal with their own problems.

People want to change and can change.

People should participate in making changes.

Self-imposed and self-developed change is more lasting.

"Holistic" is preferred over "fragmented" approach.

Democracy requires cooperative participation.

Communities need help with problems just like individuals do.

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Community Organization

Keep in mind…

Not all problems can be solved

Repeated attempts might be needed

If a problem exists, there might be people who benefit from its existence and who may work toward preventing successful solution to the problem

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Health Promotion Programming

Health Promotion

any planned action/process (usually combination of educational, political, environmental, regulatory, or organizational mechanisms) that support actions and conditions of living conducive to the health of individuals, groups, and communities

Usually includes health education

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Health Promotion Programming

Health Education

any combination of planned learning experiences based on sound theories that provide individuals, groups, and communities the opportunity to acquire information and the skills to make quality health decisions

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Creating Health Promotion Program

Generalized Model

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Steps in the Generalized Model

Assessing Needs of the priority population

Determining purpose and scope

Gathering data

Analyzing data

Identifying risk factors linked to health problem

Identifying program focus

Validating prioritized need

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Steps in the Generalized Model

Setting Appropriate Goals and Objectives

Foundation of the program

Portions of the programming process are designed to achieve the goals by meeting the objectives

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Goals Objectives
Provide overall direction for the program Are more general in nature Do not have a specific deadline Usually take longer to complete Are often not measured in exact terms More precise than goals (usually directly measurable) Steps to achieve the program goals The more complex a program, the more objectives needed Composed of who, what, when, and how much

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Steps in the Generalized Model

Create/Develop an Intervention

Intervention

Activity/program that the priority population will experience to meet overall goals/objective

Considerations: (1) multiplicity, (2) dose, (3) best practice, (4) best process, (5) best experience

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Steps in the Generalized Model

Intervention Considerations

Multiplicity: number of activities that make up the intervention

Dose: number of program units as part of the intervention

Best practices: recommended method/strategies based on review of scientific evidence

Best processes: original methods/strategies that the planners create based on their experience/intuition

Best experience: methods/strategies used in prior or existing programs that have not gone through critical research and evaluation

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Steps in the Generalized Model

Implementing the Intervention

Implementation

Putting a planned program into action

Pilot test

Trial run; implementation to a small group

Determine problems and fix before full implementation

Phasing in

Step-by-step implementation; implementation with small groups

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Steps in the Generalized Model

Evaluating the Results

Evaluation determines value/worth of an object of interest

Types: Formative or summative

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Health Promotion Programming

Keep in mind…

Health promotion typically follows after community organizing

Health promotion programming often intends to influence people’s behavior

Systematic method

Evidence-based practice

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Take-Away Points

Community organizing is often called the art of consensus building

Steps in the Generalized Model for health promotion programming: needs assessment  set goals/objectives  develop interventions  implementation  evaluation

Intervention considerations: multiplicity, dose, best practice, best process, best experience

Pilot test or phasing-in sometimes necessary

Types of evaluation: formative & summative

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Announcement

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Assignment #2 due this Saturday

Next class: discussion of health behavior

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