MIDTERM ON CHAPTER CAPTIONS , HEADLINES ,DIGITAL JOURNALISM
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Lecture1-WHATISVISUALCULTURE2.pptxCULTURE & VISUAL CULTURE
Yasser Abdelrahim
What is culture?
Many definitions:
My definition of culture is “everything practiced, and produced by human”
Culture describes values, attitudes, and behaviors, and it is shared by members of society, and passed from generation to generation. In this sense, culture is defined as set of shared meaning, values and believes that characterize national, ethnic groups.
Question: Does culture change?
What is culture?
Culture changes and therefore our usage of things has been altered in several ways.
What is culture?
Culture refers to:
A community or population sufficiently large enough to be self-sustaining.
Group thoughts, and experience, values.
We can divides culture into four categories:
Symbols, rituals, values, and heroes.
Raymond Williams on Culture
Culture has two aspects:
The known meanings and directions, which its members are trained to;
The new observation and meanings, which are offered and tested.
Examples: Terrorism, Online Dating.
Culture is used in two senses:
To mean a whole way of life (The common meaning).
To mean the arts and learning ( the special processes of discovery and creative effort.
Subculture
Complex societies such as the United States, and Canada are made up of a large number of groups with which people identify and from which are derived distinctive values and norms and rules for behavior.
Subcultures have some important differences. They exist within dominant cultures and are often based on economic or social class, ethnicity, or geographic region.
Please provide examples
What are visuals?
A visual means anything relating to sight, or to things that you can see.
A visual is a photograph, image, illustration, cartoon, graph, chart or map, or film that describes or explain something else.
Ways of Seeing
We see images before words.
Seeing does not always resemble knowing.
The act of seeing is active; it is an act of choice. We see what we look at and so relate to it.
Philosopher Ludwig Wittgenstein.
Duckrabbit", an ambiguous image that can be seen as either a duck or a rabbit. An example of interpreting one thing differently
Visual Culture
The field of visual culture is concerned with seeing and the image.
It is particularly concerned with the information shared, pleasure received, and ways of consuming by people in interaction with visual technologies.
These technologies can range from traditional fine arts to digital multimedia.
Visual Culture
Visual culture, then, privileges all visual forms of communication, such as painting, film, television, print and graphic design, advertising, fashion, digital multimedia, photography, architecture, and others.
Why is visual culture important?
Visual culture is about the study of artwork.
Dar Al Funoon Gallery
Why is visual culture important?
Visual culture is about the study of artwork.
Msaeed Fahed -1973
Fadhel Ashkanani - 1996
Museum of Modern Art- Sharq
Why is visual culture important?
Visual culture is about the study of art objects.
Tareq Rajab Museum -Aljabrya
Why is visual culture important?
Visual culture allows us to know about the contemporary visual trends.
Why is visual culture important?
Visual culture enables us to study design changes.
Amricani
Hospital
1912
What will you learn in the Visual Culture course?
Image analysis: Semiotics: icons, symbols, indexes, and cultural codes
What will you learn in the Visual Culture course?
Analyzing images: Denotation, and Connotation
What will you learn in the Visual Culture course?
Analyzing advertisement: Denotation, and Connotation.
What will you learn in the Visual Culture course?
Representation of culture: Race, gender, ethnicity.
USA in 1968
USA in 2015
Representation and stereotyping
What will you learn in the Visual Culture course?
The Image in Media forms
Images in media forms:
still images,
moving images,
cartoon,
print ad.
‘An image is a sight which has been recreated or reproduced, which has been detached from the place and time in which it first made its appearance (p. 9).
Film analysis: Semiotics and cultural codes
What will you learn in the Visual Culture course?
Film analysis: Semiotics and cultural codes
What will you learn in the Visual Culture course?
Example: Titanic: Brining culture back
https://www.youtube.com/watch?v=TO1exMc7AeA
Minutes: 1:22-2:22
Images in media forms: still images, moving images, cartoon, print ad.
‘An image is a sight which has been recreated or reproduced, which has been detached from the place and time in which it first made its appearance (p. 9).
What will you learn in the Visual Culture course?
Gaming and culture
Cinema
and City
Digital culture: Selfies
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