3.12 leadership (1)
duty13
Lecture_ENTE3522_RhetoricandLeadership111.pptx
Perspectives on Creative Leadership
Week 21:
Speak Like a Leader!
Dr. Huriye Yeröz
Today’s Discussion(s):
Rhetoric, Speech and Leadership
Rhetorical Strategies: “Speak Like a Leader”
Rhetorics: Speak Like a Leader
The ability to see the possible ways of convincing the intended audience (Aristo:1991)
The art of a crafting beautiful speech (Quintilianus)
An art of tricking in speech (Hamilton, 2000)
Rhetorics: Speak Like a Leader
A leader’s skills are her ability to ascertain the right thing to do (judgement) and her ability to convey ideas (clarity). A follower is influenced by a weighted average of what he hears. He places relatively greater weight on the words of relatively clearer communicators; they are better placed to coordinate him with others. Furthermore, when followers choose to whom to listen then they focus attention on the clearest communicators (Dewan& Myatt, 2012)
Rhetorics: Speak Like a Leader
A leader who gives clear expression to their views will be more successful than one who does not. Yet, a common perception remains that politicians do not always transparently express their views. Moreover, literature shows that both theory and evidence support the view that leaders strategically choose how clearly to convey ideas.
Rhetorics: Speak Like a Leader
The clarity of a message is endogenous: followers choose whom to listen, and leaders choose how much to say and how clearly to speak (Dewan& Myatt, 2012)
Rhetorics: Speak Like a Leader
Members of Parliament adapt the comprehensibility of their speeches to their constituents’ linguistic skills since doing so facilitates effective communication. Using parliamentary speeches from the German Bundestag, we reveal that Members of Parliament tend to make their speeches less complicated when their constituents are relatively poor, less educated, and come from an immigration background. (Lin & Osnabrügge, 2018)
Rhetorics: Speak Like a Leader
When offering an opinion a leader provides valuable information, but also adds to the diversity of views. Her rhetorical strategy responds to this trade-off. By adapting her rhetoric a leader affects the influence of her views on mass opinion. For example, we find that when a leader places more emphasis on unity (relative to party activists) she may restrict communication, either by obfuscating or by standing back from the leadership podium, and thereby deflect influence to other leaders better able to serve as unifying focal points(Dewan& Myatt, 2012)
Did you know there is a secret language of leadership that determines who reaches the top in politics and business?
In this fast-paced and frequently funny TEDx talk, top speechwriter, Simon Lancaster, sets out the techniques that you can use to speak like a leader.
Simon Lancaster is one of the world’s top speechwriters. He started working as a speechwriter in the late 1990s to members of Tony Blair’s Cabinet and now writes speeches for the CEOs of some of the biggest companies in the world including Unilever, Intercontinental Hotels and HSBC.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community.
Artistic Art of Convincing
Rhetorics: Speak Like a Leader
Emotional Rhetoric (pathos)
Rational Rhetoric (logos)
Ethical Rhetoric (ethos)
Artistic Art of Convincing
Rhetoric, Legitimacy: Speak Like a Leader in Context
Emotional Rhetoric (pathos): The actor evokes emotions such as hostility, peace, shame, fear, trust, compassion, greediness, etc.
---Individual concerns/interests; speaker is known---
Rational Rhetoric (logos): scientific language, impact, effectiveness, efficiency/productivity, concrete outcomes, system, methodology, etc.
---Individual concerns/interests; speaker is known---
Ethical Rhetoric (ethos): Ethics, morals, conventions, discourses, justice, rights, etc.
---Collective/social concerns/interests; speaker is not known---
Artistic Art of Convincing
Rhetoric, Legitimacy: Speak Like a Leader in Context
ULTIMATE DEBATE RHETORIC! Trump & Clinton sparring, logos, ethos, & pathos
In this pop-up rhetoric video, we're looking at the Big Three - the three biggest players in the rhetoric game, and Aristotle's biggest contribution to political arguments: Logos, Ethos, and Pathos. Tonight we're going to look at how appealing to Logos (logic...yes, really), Ethos (character), and Pathos (emotion) affect the cut and thrust of debate.
https://www.youtube.com/watch?v=wMuyBOeSQVs
Seminar Work:
Speak Like a Leader!
Speech that made Obama President
https://www.youtube.com/watch?v=OFPwDe22CoY
Final Speech of Obama as President
https://www.youtube.com/watch?v=k0jJL_YFyIU&t=83s
Keep up Speaking Like a Leader!
References
Dewan, T., & Myatt, D. P. (2012). On the rhetorical strategies of leaders: Speaking clearly, standing back, and stepping down. Journal of Theoretical Politics, 24(4), 431-460.
Lin, N., & Osnabrügge, M. (2018). Making comprehensible speeches when your constituents need it. Research & Politics, 5(3), 2053168018795598.
