Company Analysis and Evaluation Assignment

Criteria Ratings Points

Description 15 to >13.0 pts

Advanced

Description of the organization is well developed.

13 to >12.0 pts

Proficient

Description of the organization is not well developed.

12 to >0.0 pts

Developing

Organization is not clearly and explicitly described.

0 pts

Not Present

15 pts

SWOT Analysis Synthesis

25 to >22.0 pts

Advanced

SWOT chart is provided in proper format; chart contains several examples under each of the 4 headings.

22 to >20.0 pts

Proficient

SWOT chart is provided in proper format; chart contains a few examples under each of the 4 headings.

20 to >0.0 pts

Developing

SWOT chart is provided but not in chart format, and/or the chart is incomplete (e.g., not all of the headings are present).

0 pts

Not Present

25 pts

Balance Scorecard- Synthesis

25 to >22.0 pts

Advanced

Balanced Scorecard is provided; critical success factors are measurable; measurement for critical success factors is accurate.

22 to >20.0 pts

Proficient

Balanced Scorecard is provided; critical success factors are measurable; however, no description of how critical success factors would be measured is given, and/or measurement used is not accurate.

20 to >0.0 pts

Developing

Balanced Scorecard is provided; however, critical success factors are not measurable, and/or no description of how critical success factors would be measured is given.

0 pts

Not Present

25 pts

Critical Analysis Critical Success Factors

30 to >27.0 pts

Advanced

Critical success factors are discussed; selection of factors is explained; discussion of why the critical success factors are important to the company is provided.

27 to >24.0 pts

Proficient

Critical success factors are discussed; however, selection of factors is minimally explained; minimal discussion of why the critical success factors are important to the company is provided.

24 to >0.0 pts

Developing

Critical success factors are minimally discussed; however, no explanation for the selection of factors and/or why the critical success factors are important to the company is provided.

0 pts

Not Present

30 pts

Learning Project: Company Analysis and Evaluation Grading Rubric | BUSI601_B05_202220

Criteria Ratings Points

Evaluation/Creating Evaluation of Critical Success Factors

25 to >22.0 pts

Advanced

Organization is evaluated to determine if the company is meeting the critical success factors.

22 to >20.0 pts

Proficient

Organization is evaluated to determine if the company is meeting the critical success factors.

20 to >0.0 pts

Developing

Organization is minimally evaluated to determine if the company is meeting the critical success factors.

0 pts

Not Present

25 pts

Content Text and Journal Support

20 to >17.0 pts

Advanced

Textbooks and at least 2 scholarly sources are referenced for support in answering the questions; all opinion statements are substantiated by citations.

17 to >16.0 pts

Proficient

Textbooks and at least 1 scholarly source are referenced for support in answering the questions; a few opinion statements lack support via citations

16 to >0.0 pts

Developing

Only the textbooks are referenced for support in answering the questions; several opinion statements lack support via citations.

0 pts

Not Present

20 pts

Format and Length And APA guidelines

30 to >27.0 pts

Advanced

Project is formatted in the prescribed manner and order. No current APA format errors are present.

27 to >24.0 pts

Proficient

Prescribed format is attempted; however, not all portions are in the correct order.

24 to >0.0 pts

Developing

Only 1–2 minor current APA format errors are present.

0 pts

Not Present

30 pts

Grammar, Spelling, and Organization

30 to >27.0 pts

Advanced

Spelling and grammar are correct. Sentences are complete, clear, and concise. Paragraphs contain appropriately varied sentence structures. Where applicable, references are cited in current APA format.

27 to >24.0 pts

Proficient

Spelling and grammar have some errors. Sentences are presented as well. Paragraphs contain some varied sentence structures. Where applicable, references are cited with some APA formatting.

24 to >0.0 pts

Developing

Spelling and grammar errors distract. Sentences are incomplete or unclear. Paragraphs are poorly formed. Where applicable, references are minimally or not cited in current APA format.

0 pts

Not Present

30 pts

Total Points: 200

Learning Project: Company Analysis and Evaluation Grading Rubric | BUSI601_B05_202220