learning activity

Learning Activity #1

Michael is in the market for a new garden hose that will not split, crack or explode if left out in the winter.  

· Identify at least five marketing segmentation characteristics that Michael could use in developing a profile for consumers.

· Explain the segmentation category that each characteristic falls within (demographic, geographic, behavioral, or psychographic, etc.).  When appropriate, be sure to include at least two characteristics from each category.  

· How would Michael use the segmentation information to price this product?  Or, would Michael use another form of analysis (if so what would it be)? Explain in detail.

· What pricing strategies would work well for determining a price for the hose?

https://courses.lumenlearning.com/wmopen-introbusiness/chapter/why-it-matters-marketing/

https://courses.lumenlearning.com/wmopen-introbusiness/chapter/why-it-matters-marketing-mix/