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The Leader’s Script®

The following points prove the message. They represent one of five patterns: “reasons,” “ways,” “situ- ation/response,” “present results/future prospects,” and “chronological.”

Grabber:

Subject:

Message:

Structural

Statement:

Point One:

A:

B:

C:

Point Two:

A:

B:

C:

Point Three:

A:

B:

C:

Restated

Message:

Call to

Action:

© The Humphrey Group Inc. www.thehumphreygroup.com

1. The Leaders Script:
2. undefined:
3. Message:
4. Statement:
5. 1:
6. 2:
7. 3:
8. 4:
9. 1_2:
10. 2_2:
11. 3_2:
12. 4_2:
13. 1_3:
14. 2_3:
15. 3_3:
16. 4_3:
17. undefined_2:
18. undefined_3: