lc_u5.2

Review the case study "Alaska Airlines: Navigating Change" and then complete the following: (a) State what actually occurred in the case regarding Kotter's steps 3 and 4 of developing a vision and strategy and communicating the change vision (two to three paragraphs), and (b) reflect on what you think should have been done in the change effort regarding those two steps. Address each of the critical elements for Section II parts C and D in your change effort analysis. Make sure to include your recommendations for implementing Kotter's steps 3 and 4.

C. Form a Strategic Vision

1. Determine the values that are essential to this change. Why are these values essential?

2. Establish the vision for this organizational change effort. How will this vision be effective in promoting your change effort?

3. Identify your intended targeted outcomes. Defend your choices.

4. What must occur for the organizational change effort to be considered a success? Defend your response.

D. Communicate the Change

1. What is required for the change to be communicated effectively within the organization? Why?

2. Determine actions you will take to encourage two-way communication for effective feedback loops during implementation of the change effort. Explain why these actions will be effective.

3. How will you support the direct supervisors in the organization in their efforts to communicate with employees about the change effort?

4. Describe how you will address any concerns or anxieties regarding this change.

5. Who needs to be involved and in what capacity for this change effort to be a success?

Submission:

Your paper must be submitted as a 3–6-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format. Ensure you state each question.

See exact outline of how work should be submitted:

*****Copy Below Outline As Written *****

Address each of the critical elements for Section II Parts C and D in your change effort analysis (In Section C and D, tell me what you would do. A recap of the article is not needed).

Make sure to include your recommendations for implementing Kotter’s steps 3 and 4 below:

C. Form a Strategic Vision

1. Determine the values that are essential to this change. (ie. honesty, trust-worthy, teamwork, customer service, etc).  Why are these values essential? 

2. Establish the vision for this organizational change effort. (ie. Alaska Airlines strives to be...).  How will this vision be effective in promoting your change effort?

3. Identify your intended targeted outcomes. (What items, processes need to be increased, reduced, etc) Defend your choices.

4. What must occur for the organizational change effort to be considered a success?  (Discuss the things that must be accomplished) Defend your response.

D. Communicate the Change

1. What is required for the change to be communicated effectively within the organization? (Discuss communication tools) Why?

2. Determine actions you will take to encourage two-way communication for effective feedback loops during implementation of the change effort. (Discuss face-to-face meetings, sending email messages, etc)   Explain why these actions will be effective.

3. How will you support the direct supervisors in the organization in their efforts to communicate with employees about the change effort? (Discuss how you will assist the supervisors with advocating for change within the organization)

4. Describe how you will address any concerns or anxieties regarding this change. (Discuss having All-Hands meetings, one on one sessions, etc)

5. Who needs to be involved and in what capacity for this change effort to be a success? (Discuss by position who needs to be a part of the change team)