Order 862853: What issues may arise when small luxury [fashion] brands try to expand globally and how can the risk of failure be mitigated during the execution of their global plan?

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Annexure 2: Dissertation Template (Assessment 2)

Title Page*

Abstract*

Acknowledgements*

Table of Contents*

1. Introduction (10% of total word count)

The introduction sets the scene for your study and should discuss the following 2 issues:

· Motivation for your study

· Research Question and hypotheses, aims and objectives

2. Literature Review (30% of total word count)

In this section, you will present your review of the literature relevant to your research topic. Sub-headings will depend on your research question.

3. Methodology (20% of total word count)

Here you discuss how you implemented your research study. You will need to describe your research design, methods and techniques that you used to collect and analyse the data.

In addition, you should discuss any issues, challenges or problems that you encountered during the research process, and how you resolved these.

4. Results and Analysis (30% of total word count)

This section is used to present your data and discuss what the data means in terms of your research question, hypotheses, aims and objectives. With reference to your Proposal, you should consider addressing issues such as

· How do these results compare to the results that you were expecting?

· If there are substantial differences, why do you think this happened and what does it mean?

· How will the research results benefit the target audience?

5. Conclusion (10% of total word count)

The conclusion section is usually used to summarise your work and should contain the following sub-headings:

· Contributions to knowledge

· Limitations and recommendations for further research

Bibliography*

Appendices*

A1 – Approved Ethics Form

A2 …

*Not included in word count

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Notes on Formatting

Font: Arial or equivalent, please do NOT use Times Roman.

Font Size: min 11 point

Line Spacing: 1.5 spacing

Paragraphs: fully justified