Marketing Reflection
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LavenderorganicsoapwithPics-1.pptxLavvie soap
Beauty redefined
Faisal Al Refai 1312925
Khawla Al Qaysi 1516717
Khadija Taleb 0601300
Shahad Al Wuthaiqi 1720041
Table of contents
Introduction
Marketing objectives and strategy
Product details
Price strategy
Production details
Distribution details
Market communication strategy
Competing with marketing objectives
Introduction
Name:
Lavvie soap
“beauty redefined”
Description:
A Kuwaiti homemade lavender scented soap. Organic material used in production (no chemicals). Body wash use.
Marketing Objectives
To sell the available stock(30 pieces) within the assigned period. 2 selling days in week 12.
To achieve a repeat business with 6 customers. In the competition week(fill the gap event week 12).
Increase brand promotion and market value within a one month period.
Marketing segmentation
Demographic:
For both males and females.
Age: 18-70.
Geographic
ACK garden. Mishref, Kuwait.
Marketing segmentation
Psychographic:
Both males and females. Manly focus on females.
People who need relaxing refreshment.
Social class: middle-class to high-class.
Behavioral:
Daily usage.
Brand loyalty.
Marketing strategy
Market target strategy:
Concentrated strategy:
Woman who take care of their skin.
The product
Three levels of product:
The core:
Last longing organic soap.
Skin friendly composition
The Actual:
organic soap.
Lavender scented.
The augmented:
Long life-time value.(expire date)
Product details
Classification:
A long lasting lavender soap. Used by people who like to wash up using scented soaps.
Augmented elements:
Long time value.
Organic materials. Friendly use to every skin.
Product details
Features
lavender scented
Skin friendly ingredients
Kuwaiti made
Perfectly natural ( organic )
Benefits:
Use for body wash
Use for sensitive skin
Makes skin soft
Long lasting fragrant
Product details
Labelled packaging.
Stored in a box to secure the soap.
Linen bag used to give the packaging a better look.
Product details
Kuwait's code for labelling followed.
Major details of the product mentioned on the label:
Name.
Weight.
Ingredients.
Production and best before dates.
Price.
Price strategy
Market penetration strategy:
unique product.
Priced at a medium range. (3.5 KD)
Production cost
| Production | Cost in KD |
| Ingredients | 30 KD |
| Packaging and labeling | 40 KD |
| Printing cost | 10 KD |
| Decoration cost | 10 KD |
| TOTAL COST | 90 KD |
| Cost per unit (total cost/units made) | (90/30)= 3KD |
distribution
Direct sell to the customer
Producer
customer
Market communication strategy
Promotion of the product
Via flyers.
Via interaction with customers.
Via Instagram page
Brand promotion in ACK halls and garden.
Social media marketing and promotion. (Instagram)
Marketing mix
Place:
ACK garden. Week 12.
pricing:
Product was introduced at a reasonable price 3.5 KD.
Deal packs were introduced. Buy 2 get the third for free.
Marketing mix
Promotion:
The product was promoted through social media and distributed flyers.
Selling location was mentioned on social media accounts. Both the time and date of the selling week.
Online selling of the product was also provided.
Product:
Lavvie soap is an organic home made lavender soap that has all natural ingredients , unique packing and labelling , has many benefits for skin cares and last longing value.
Monitoring the marketing objectives
The stock was fully sold, which met the main objective of the brand.
Repeat business was achieved by getting 6 customers to repeat the business.
With better product quality, the product was promoted and valued.
The End
