case analysis

Land & Nature Jerky Analysis Individual Assignment

MGT 247 – Dr. Campbell

Due: Monday, February 28, 2022 by 8 pm

Individual Assignment. Please complete this work individually without referencing any additional information (e.g., on the web). If you have questions, please ask me rather than anyone else ([email protected]). Please be sure to show your work (points will depend upon my being able to tell what you did). 1) (6 points) We went over incremental revenue to cost in class. Please compute the ratios for 2018 for a) trade promotions and b) consumer promotions. Please compare each to the industry average. 2) (5 points) We went over the Return-on-Marketing-Investment (ROMI) in class. Please provide the ROMI for 2018 and 2019 for BOTH trade promotions and consumer promotions. 3) (4 points) Kathy Ayers has asked you to provide two things that you think might explain the trade promotion results and two things that you think might explain the consumer promotion results. Be sure to carefully explain.