Landing Page Optimization Assignment Action Plan Template

(State the overall strategy for your landing page optimization design. For example, briefly summarize the objectives for the landing page; identify some design philosophies/principles you adopted; specify primary and secondary conversions, etc.)

(Hint: Think about the web design framework, the online user experience to strive for, etc.)

ACTION ITEM

EXPECTED OUTCOME

In the action item column, specify a page element you used or changed.

In the corresponding expected outcome column, specify what this particular page element will help achieve.

E.g., Added a Call to Action – BUY NOW – at the upper fold

E.g., Making the landing page more conversion-centered by focusing attention to the primary conversion.