Business

Amy Lai

IBM 3062 4:00-5:15PM

Bronco ID: 013875043

Part 2

Q1: How did you get started in this business?

A: I started this business with a partner who has experience. I always have a dream to open a boba shop. I started this business in April 2020, just in time when the Covid-19 started, it’s really hard at first, unfortunately it came out not too bad for the shop.

Q2: What advice would you give someone who is just starting out?

A: Make sure you understand your market, who your competitors are, why customers should buy from you rather than your competitors, and whether the market is growing or declining. Make sure that you take advantage of the extensive advice available from other people's experience.

Q3: What do you think is most important for the growth of a marketing manager?

A: Marketing managers should understand the needs of customers. The more you know, the more you can meet the needs of your customers, and the more they will trust you.

Q4: What’s the biggest challenge today in making your business work?

A: The biggest challenge right now is the Covid-19 pandemic, no dine in services, only take out, so it really deficit a lot. I have to cooperate with the delivery company to let more customers order from home. The delivery company will charge 30% of the total cost of customers' orders, still very risky, but I think it is already the best way among this Covid-19 situation.

Q5: What is your favorite day-to-day activity in this business? What’s the least favorite?

A: My favorite things are making everyone enjoy our bobas and seeing many customers smile. My least favorite thing is that some customers are too picky and very rude to my workers. I think the most important condition for generating enthusiasm for work is interest.

Q6: Why did you choose this spot for your business?

A: I chose this spot because this place used to be a boba shop too. The last owner sold this place very urgently because he had family issues in Canada, he had left all the equipment to me and told me the manufacturer that he used to work with, so it is very easy to reopen.

Q7: Do you have anything else to tell us? Or any suggestions?

A: I'm often asked, what advice do I have for people who are interested in starting a business? It's easy for me to discuss creating a business plan and strategy, but the most important thing is to execute that strategy and keep on schedule. But I've found that the most important lesson I've learned as an entrepreneur is that you have to be willing to fail. It is always a good idea to plan ahead before any action

You will need to start your business with the right attitude. If you want to develop a successful and growing business, it is essential to borrow long-term, to re-invest profits and to train and develop employees for the future.

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