Social & Cultural Basis for Community and Primary Health Programs
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Policy Stakeholder Analysis
Social and Behavioral Foundations of PHC Overview of Lab 5
Reminder – Policy Processes
Priorities are settled by negotiation among interest groups
A policy becomes more than a statement on paper when resources are allocated to undertake the steps to achieve the policy
A policy becomes a reality when those resources and strategies are actually put into practice
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Lab 5: Stakeholders and Blogs
Select a current specific and real health or health-related policy issue for analysis in a real country or location
Identify key stakeholders around that policy issue and analyze their positions
Develop a blog posting with key points aimed at these stakeholders.
As stakeholders are not just 'the public' or ‘professionals’ but specific civil society groups, NGOs or professional associations
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Lab 5 Processes
Submit your Lab 5 topic proposal (using the Lab 5 Blog Proposal Form in the Online Library) via the course Drop Box
If working in a group (no more than 4) make sure all names on form, but only one person submit for group
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Blog Proposal Form Part 1: Site and Topic
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Topic: Specific Country, State, Local Government concerned …
Nature of the policy issue …
Your/your group’s position on the issue …
Blog Proposal Form Part 2: Stakeholder Analysis
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Stakeholders Characteristics Involvement, interest
and importance of group concerning the policy
issue
Position on the Issue (for, against,
uncommitted)
1 2 3 4 5 6 etc.
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Blog Proposal Form Part 3: Weblinks, References, Resources
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Name URL Brief Description
Malaria Journal
http://www.malariajournal .com/content/12/1/268
Article: Ownership and use of insecticide-treated nets during pregnancy in sub-Saharan Africa: a review
Policy Stakeholder Analysis?
Who is involved? What is the nature of their involvement?
What are their characteristics? Interest in the issue
• High—Moderate—Low Power/influence
• High—Moderate—Low Position taken
• Support—Mixed—Marginal—Opposed Potential or actual impact
• High—Moderate—Low
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Strategies
Stakeholder’s position
Strategy
Supportive Involve
Mixed Collaborate Marginal Monitor Opposed Defend
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The LLIN Policy Challenge
Specific Country, State, Local Government concerned Nigeria with a focus on Akwa Ibom State
Nature of the policy issue Routine distribution of LLINs/ITNs to guarantee
continued supply and protection of vulnerable groups
Your/your group’s position on the issue Support State allocating funds to provide LLINs
for routine distribution
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A Sample Stakeholder Analysis
Who would be the stakeholders to influence Insecticide Treated Net policies in Nigeria, for example?
National Professional Groups such as Medical Association, Nurses and Midwives Association, Environmental Officers
International NGOs such as Jhpiego, Africare, Nets for Life, Malaria Consortium
International donors and development partners such as UNICEF, USAID, DfID, WHO, World Bank
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More Malaria/ITN Stakeholders
Local NGOs/CSOs Society for Family Health Malaria Control Association Association of Civil Society Organization in
Malaria Control, Immunization and Nutrition (ACOMIN)
Corporate Affairs Offices ExxonMobil, Shell, Chevron, Coca Cola
Pharmaceutical and Textile Companies Medicine Sellers and Pharmacy Associations
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Sample of Stakeholders (with examples)
Groups Involvement Interest Power Position Impact Professional (Env Hlth)
Standards Service
Mod High Mixed Mod
Intl Donor (USAID)
Funds TA Mod High Mixed High
Local NGO (SFH)
Service Advocacy
Low Mod Support Low
Intl NGO (M Consort)
Service TA
High Mod Support Mod
Corporate (ExxonMob)
Funds, Nets Low Mod Marginal Low
Textile Man Assoc
Products High High Oppose High 13
Sample of Stakeholders
Groups Involvement Position Strategy Professional (Env Hlth)
Standards Service Mixed Collaborate
Intl Donor (USAID)
Funds Tech Assist Mixed Collaborate
Local NGO (SFH)
Service Advocacy Support Involve
Intl NGO (M Consort)
Service Tech Assist Support Involve
Corporate (ExxonMob)
Funds Marginal Monitor
Textile Man Assoc
Products Sales Oppose Defend 14
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Advocacy Processes
Advocacy is an action directed at changing the policies, positions, or programs of any type of institution (including the stakeholders)
Advocacy Processes Press Releases Press Conferences Media Advocacy Policy Briefs Lobbying Blogging
Coalitions should be formed, facts need to be mustered, funds must be raised
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Role of Stakeholders
Who can be involved in a Malaria in Pregnancy Coalition?
Where can we raise funds for advocacy activities?
What are our sources for ITN statistics and facts to share with stakeholders and policy makers? Online Sources? Print Sources? Key Research Organizations? Implementing Agencies and Partners?
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Which Advocacy Process for which Stakeholder?
Process Stakeholder, Policy Maker Media Advocacy, Advocacy Journalism
Print media still has value among many because it becomes ‘the record’; electronic media has immediacy, especially for ‘events’
Lobbying Many stakeholders and policy makers want ‘face time’ as a sign of respect and an opportunity for confidential discussion
Policy Briefs, Dissemination
Slightly more academic; useful for legislative aids and international agency staff
Blogging, Internet Requires internet access, but may be picked up by the main media outlets and by legislative aids
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Advocacy Journalism
Journalists write blogs, but are bloggers journalists?
Wikipedia says that Advocacy journalism is a genre of journalism that intentionally and transparently adopts a non-objective viewpoint, usually for some social or political purpose
Because it is intended to be factual, it is distinguished from propaganda
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Media Advocacy and Journalism
Advocacy Journalism is also distinct from instances of media bias and failures of objectivity in media outlets, which attempt to be – or which present themselves as – objective or neutral
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‘Blogs’ from Wikipedia, the free encyclopedia
A blog (a contraction of the term "weblog") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video Entries are commonly displayed in reverse-chronological
order "Blog" can also be used as a verb, meaning to maintain or
add content to a blog Many blogs provide commentary or news on a particular
subject Others function as more personal online diaries
(http://en.wikipedia.org/wiki/Blog) As of August 2013, blog search engine Technorati was
tracking 1,331,254 http://technorati.com/blogs/directory/
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More on Blogs
A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic
The ability for readers to leave comments in an interactive format is an important part of many blogs
Most blogs are primarily textual, although some focus on art, photographs, sketches, videos, music, and audio (podcasting) See I-Reports from CNN Micro-blogging is another type of blogging,
featuring very short posts (think Twitter)
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Sample Blog from Malaria Matters
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Sample Twitter
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Our Class Policy Blog
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Next Steps
Identify a current policy issue in a very specific country/setting
Decide to work alone or as a team Submit a blog proposal on the policy issue in
the Drop Box After feedback, write and post your blog Read what others have posted Make comments on at least two other blog
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Factors in Assessing Blogs
Your entry will be graded on the following elements: Brevity and Conciseness: Aim to make your key
points in 300 words or fewer Graphics: Include at least one appropriate
graphic which could be a photo, a graph or a video (give credit as needed)
Links: Include links to key reference material and news stories that provide further information and viewpoints on the policy
Conclusion: Ensure there is a clear actionable statement at the end
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Steps Again …
Submit Blog Topic Proposal Post your Blog Comment on other entries
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