Social & Cultural Basis for Community and Primary Health Programs

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Lab5PolicyAdvocacywithITNexample.pdf

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Policy Stakeholder Analysis

Social and Behavioral Foundations of PHC Overview of Lab 5

Reminder – Policy Processes

 Priorities are settled by negotiation among interest groups

 A policy becomes more than a statement on paper when resources are allocated to undertake the steps to achieve the policy

 A policy becomes a reality when those resources and strategies are actually put into practice

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Lab 5: Stakeholders and Blogs

 Select a current specific and real health or health-related policy issue for analysis in a real country or location

 Identify key stakeholders around that policy issue and analyze their positions

 Develop a blog posting with key points aimed at these stakeholders.

 As stakeholders are not just 'the public' or ‘professionals’ but specific civil society groups, NGOs or professional associations

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Lab 5 Processes

 Submit your Lab 5 topic proposal (using the Lab 5 Blog Proposal Form in the Online Library) via the course Drop Box

 If working in a group (no more than 4) make sure all names on form, but only one person submit for group

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Blog Proposal Form Part 1: Site and Topic

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Topic: Specific Country, State, Local Government concerned …

Nature of the policy issue …

Your/your group’s position on the issue …

Blog Proposal Form Part 2: Stakeholder Analysis

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Stakeholders Characteristics Involvement, interest

and importance of group concerning the policy

issue

Position on the Issue (for, against,

uncommitted)

1 2 3 4 5 6 etc.

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Blog Proposal Form Part 3: Weblinks, References, Resources

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Name URL Brief Description

Malaria Journal

http://www.malariajournal .com/content/12/1/268

Article: Ownership and use of insecticide-treated nets during pregnancy in sub-Saharan Africa: a review

Policy Stakeholder Analysis?

 Who is involved?  What is the nature of their involvement?

 What are their characteristics?  Interest in the issue

• High—Moderate—Low  Power/influence

• High—Moderate—Low  Position taken

• Support—Mixed—Marginal—Opposed  Potential or actual impact

• High—Moderate—Low

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Strategies

Stakeholder’s position

Strategy

Supportive   Involve

Mixed   Collaborate Marginal   Monitor Opposed   Defend

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The LLIN Policy Challenge

 Specific Country, State, Local Government concerned  Nigeria with a focus on Akwa Ibom State

 Nature of the policy issue  Routine distribution of LLINs/ITNs to guarantee

continued supply and protection of vulnerable groups

 Your/your group’s position on the issue  Support State allocating funds to provide LLINs

for routine distribution

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A Sample Stakeholder Analysis

Who would be the stakeholders to influence Insecticide Treated Net policies in Nigeria, for example?

 National Professional Groups such as Medical Association, Nurses and Midwives Association, Environmental Officers

 International NGOs such as Jhpiego, Africare, Nets for Life, Malaria Consortium

 International donors and development partners such as UNICEF, USAID, DfID, WHO, World Bank

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More Malaria/ITN Stakeholders

 Local NGOs/CSOs  Society for Family Health  Malaria Control Association  Association of Civil Society Organization in

Malaria Control, Immunization and Nutrition (ACOMIN)

 Corporate Affairs Offices  ExxonMobil, Shell, Chevron, Coca Cola

 Pharmaceutical and Textile Companies  Medicine Sellers and Pharmacy Associations

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Sample of Stakeholders (with examples)

Groups Involvement Interest Power Position Impact Professional (Env Hlth)

Standards Service

Mod High Mixed Mod

Intl Donor (USAID)

Funds TA Mod High Mixed High

Local NGO (SFH)

Service Advocacy

Low Mod Support Low

Intl NGO (M Consort)

Service TA

High Mod Support Mod

Corporate (ExxonMob)

Funds, Nets Low Mod Marginal Low

Textile Man Assoc

Products High High Oppose High 13

Sample of Stakeholders

Groups Involvement Position Strategy Professional (Env Hlth)

Standards Service Mixed Collaborate

Intl Donor (USAID)

Funds Tech Assist Mixed Collaborate

Local NGO (SFH)

Service Advocacy Support Involve

Intl NGO (M Consort)

Service Tech Assist Support Involve

Corporate (ExxonMob)

Funds Marginal Monitor

Textile Man Assoc

Products Sales Oppose Defend 14

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Advocacy Processes

 Advocacy is an action directed at changing the policies, positions, or programs of any type of institution (including the stakeholders)

 Advocacy Processes  Press Releases  Press Conferences  Media Advocacy  Policy Briefs  Lobbying  Blogging

 Coalitions should be formed, facts need to be mustered, funds must be raised

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Role of Stakeholders

 Who can be involved in a Malaria in Pregnancy Coalition?

 Where can we raise funds for advocacy activities?

 What are our sources for ITN statistics and facts to share with stakeholders and policy makers?  Online Sources?  Print Sources?  Key Research Organizations?  Implementing Agencies and Partners?

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Which Advocacy Process for which Stakeholder?

Process Stakeholder, Policy Maker Media Advocacy, Advocacy Journalism

Print media still has value among many because it becomes ‘the record’; electronic media has immediacy, especially for ‘events’

Lobbying Many stakeholders and policy makers want ‘face time’ as a sign of respect and an opportunity for confidential discussion

Policy Briefs, Dissemination

Slightly more academic; useful for legislative aids and international agency staff

Blogging, Internet Requires internet access, but may be picked up by the main media outlets and by legislative aids

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Advocacy Journalism

 Journalists write blogs, but are bloggers journalists?

 Wikipedia says that Advocacy journalism is a genre of journalism that intentionally and transparently adopts a non-objective viewpoint, usually for some social or political purpose

 Because it is intended to be factual, it is distinguished from propaganda

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Media Advocacy and Journalism

Advocacy Journalism is also distinct from instances of media bias and failures of objectivity in media outlets, which attempt to be – or which present themselves as – objective or neutral

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‘Blogs’ from Wikipedia, the free encyclopedia

 A blog (a contraction of the term "weblog") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video  Entries are commonly displayed in reverse-chronological

order  "Blog" can also be used as a verb, meaning to maintain or

add content to a blog  Many blogs provide commentary or news on a particular

subject  Others function as more personal online diaries

(http://en.wikipedia.org/wiki/Blog)  As of August 2013, blog search engine Technorati was

tracking 1,331,254  http://technorati.com/blogs/directory/

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More on Blogs

 A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic

 The ability for readers to leave comments in an interactive format is an important part of many blogs

 Most blogs are primarily textual, although some focus on art, photographs, sketches, videos, music, and audio (podcasting)  See I-Reports from CNN  Micro-blogging is another type of blogging,

featuring very short posts (think Twitter)

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Sample Blog from Malaria Matters

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Sample Twitter

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Our Class Policy Blog

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Next Steps

 Identify a current policy issue in a very specific country/setting

 Decide to work alone or as a team  Submit a blog proposal on the policy issue in

the Drop Box  After feedback, write and post your blog  Read what others have posted  Make comments on at least two other blog

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Factors in Assessing Blogs

 Your entry will be graded on the following elements:  Brevity and Conciseness: Aim to make your key

points in 300 words or fewer  Graphics: Include at least one appropriate

graphic which could be a photo, a graph or a video (give credit as needed)

 Links: Include links to key reference material and news stories that provide further information and viewpoints on the policy

 Conclusion: Ensure there is a clear actionable statement at the end

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Steps Again …

 Submit Blog Topic Proposal  Post your Blog  Comment on other entries

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