kw-dm 2

Instructions

1. Support each main post with at least three credible references:

- One source from the  course readings

- One  scholarly  source derived from your own research

- One  professional  source derived from your own research

Topic 1. Scope & global strategy

Khana Lecture

Read the Khanna, T. (2005) lecture above, and then:

Choose  two companies, one from A & one from B in the table below that are operating in different industries. Companies are chosen on  first come first served  basis.

-  Post  your choice of companies under the next topic below, and  include your name and companies  in the title of the posting e.g. Schuller – Citibank & Honda

-  Research  the companies and in not  less than one page (net),  discuss the dimensions of their competitive strategy/scope, and how they deal with the global complexities of their industry.

- All posts should be under this topic (and not the company-choice topic)!

 

	Industry	Company A	Company B
1	Banking	Credit Suisse	Credit Agricole
2	FMCGS	Unilever	P&G
3	Auto	Mercedes Benz	Toyota
4	Technology	Siemens	Phillips (Dutch)
5	Pharma	Pfizer	GSK
6	IT Services	IBM	Infosys
7	Apparel	Ralph Lauren	Hugo Boss
8	Food	Kraft	Kellogg’s
9	Elevators	Otis	Schindler
10	Shoes	Aldo	Bally
11	Watches	Omega	Mont Blanc
12	Luxury goods	Armani	Gucci
13	Auto	Lexus	Honda
14	Cell Phones	Samsung	Huawei
15	Apparel	Armani	Levi’s
16	Printers	HP	Epson
17	Banking	Wells Fargo	Chase
18	Auto	BMW	Nissan
19	Cell Phone	Apple	Motorola
20	Pharmaceuticals	Gilead	Bayer (Germany)
21	Detergent	Tide	Persil
22	Cereals	Kellogg’s	General Mills
23	Supermarkets	Harris Teeter	Food Lion
24	Appliances	Whirlpool	Haier (China)
25	Furniture	Rooms to go	Ikea (Sweden)