Week 11 Discussion Question Marketing 500
Kristin Velix
kristi_1012_Review_10-12-201704.pptxMarketing Plan
Mkt 500
Strayer University
Sunday, 10th December 2017
Professor Burger
Introduction
Stansoft Software Corporation is a small technological business owned formed by two qualified programmers and deals in selling customized calendar programs and also application development to about two hundred firms that use the software for advertisement and divestment of the companies' activities. The corporation is essential in offering employment where it employs at least two hundred employees per year. The firm has periods of offseason and peak season whose challenges have been how to maximize their profits and to use their resources maximally during the offseason. Evaluation of the company's SWOT serves as the foundation of the strategic analysis and promotion plan of the business. The program focuses on the growth strategy of the company illustrating its potentials and how its continued skills can be used to develop other new products and also increase the company to customer's relationship. Since stay soft Software company deals in the marketing of goods used chiefly for advertisement by its customers, it can be measured a business to a business marketer.
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Branding Strategy
The brand strategy of Stansoft Software Corporation stands for what the company is promising to its customers and the personality it is conveying. The brand strategy of the company entails the company's name, color palette, slogan, and logo. The above-listed elements in the brand strategy are essential because they are the creative elements that convey the brand of the company.
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Core Values
Stansoft software Corporation’s core values can be summed up as Dependable, Authentic, Reliable, and Efficient (DARE). DARE is guided by the company's slogan which is "A Change for the Better," and the mission of the business which is to make it possible for people in different parts of the world realize their full potential in their daily life by offering the best quality services to our clients at their convenience in terms of time and price. We will always be there to provide our services and products no matter the situation
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Marketing Strategies
The company chose to meet its sales in several large manufacturing industries
The second target for the industry is nonmanufacturing industries but which are business oriented with extensive market networks
An additional target market is the direct buyer markets for several brands
One more target for the mobile application is the online marketing industries whose aim is to eases their shopping for their customers by accessing their products quickly through the mobile application
Marketing strategies
Target markets
1.The company chose to meet its sales in several large manufacturing industries, and also the stand-alone divisions in the production companies include agricultural chemical producing industries. One of the significant chemical manufacturing sector targets is Dow chemical distributors.
2.The second target for the industry is nonmanufacturing industries but which are business oriented with extensive market networks and consumers like banks and the medical service providers whose main aim is to entice more customers to their stores.
3.An additional target market is the direct buyer markets for several brands which have been fully licensed like the Coca-Cola industry and other beverage consumer industries.
4.One more target for the mobile application is the online marketing industries whose aim is to eases their shopping for their customers by accessing their products quickly through the mobile application to enhance efficient shopping (David & David, 2014)
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Price of the Products
Stansoft Corporation is dedicated to pleasing their customers by offering affordable prices for their consumers
The price depends on the warranty of varied products
Stansoft Corporation is dedicated to pleasing their customers by offering affordable prices for their consumers to make reorders. The enterprise advertises the products and customizes them according to the need of the client. The price depends on the warranty of the product making sense for users to use.
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Sales
The company has been rated one of the best selling software industry national wide where it made thirty million dollars
Executing our marketing plan is the best way to advertise this company
The plan will also enables customers to familiarize with the products
The company has been rated one of the best selling software industry national wide where it made thirty million dollars on the calendars and sold three hundred mobile applications to different companies and individuals. The sale is excellent compared to any software industry.
Creating a marketing plan is the best way to advertise a company where its SWOT is analyzed for the consumers to see how much quality of the products is produced by the corporation. A market plan also enables customers to familiarize with the products and also the services offered thus increasing the number of sales by acquiring new business customers.
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Recommendations
The company should embark on creating new and modification of its products like more improvised calendars to reduce the monotony of the market.
The company is also supposed to increase skills of marketing the application
The company should embark on creating new and modification of its products like more improvised calendars to reduce the monotony of the market.
The company is also supposed to increase skills of making the application to meet a broader market (Hui, Inman, Huang & Suher, 2013)
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Summary
The company can be said to have no competing partner thus a high number of sale and also profits
The company has also been rated to produce high quality and well designed customized calendar
The company can be said to have no competing partner thus a high number of sale and also profits. The company has also been rated to produce high quality and well designed customized calendars and also high-quality mobile applications where the customers have placed reorders. The company is expected to increase sale not only locally but globally.
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