Module 8 Discussion

Fairness and rationality are related to each other. In the study, both rationality and justice are found to be relatable, and the negotiator's understanding makes it clear that people often see the world as a way of selfishness and determines a fair outcome or rational matter. As part of the negotiation process, negotiators are often just or right in determining their position. In most cases, the keys to what is fair, rational, or correct are found to be unobstructed. Negotiators must actively manage their personal perceptions to develop fair negotiations and try to reach a balance point when both parties benefit from the negotiations. In most cases, problems arise when negotiators focus more on individual interests than on the collaborative desire to develop and negotiate(Morhart,2016).

Therefore, negotiators use their skills to ensure acceptable rationality and fairness in the outcome of negotiations. The way they argue and think is important. Therefore, they must listen, persuade, judge and express their ideas carefully. Therefore, you must maintain honesty in this state. Sometimes the parties involved forget about rationality or ethics and want to win at all costs. In the meantime the negotiator must actively seek to maintain justice and rationality in the process. This ensures that the understanding of justice is well managed. In addition, negotiators should always remember assets that are not visible to either side. The negotiator should refer to the previous scenario of the negotiations and filter out what worked and what didn't. Ensure negotiators meet compliance standards. They need to know that people look to rationality and justice for selfish purposes. To control this perception, negotiators must question and weigh their fairness. 

While some negotiators have a greater impact on the fairness of the negotiation process, it is important to understand the importance of fairness and greater compliance. The first step in finding justice is to understand the other side of justice. Their views on justice may be unscientific. This awareness concept is the first step in finding any interaction in justice. The rules of justice that ordinary people refer to are based on equality, justice and needs. These are partner benefits based on family needs and interests. They focus on strategies, suggestions and strategies. Third party intermediaries are likely to find the best way to determine the benefits of this process. Experience also plays an important role in business negotiations. It is always important to have control over the process, and this can lead to biased perceptions(Stieler, Germelmann & Walliser,2019).

REFERENCES

Morhart, F. (2016). Fair is good, but what is fair? Negotiations of distributive justice in an emerging nonmonetary sharing model. Journal of the Association for Consumer Research, 1(2), 226-245.

Stieler, M., Germelmann, C. C., & Walliser, B. (2019). Rationality and Emotionality of Sponsorship Negotiations: Managerial Approaches to Sponsorship Decision-Making. Marketing Review St. Gallen, 6, 44–51