Module 9 Discussion: Using Social and Digital Media for Message Amplification
jkrowling09
KPISample.pdf
Organization: Feeding South Florida
Feeding South Florida has several social media accounts. On Instagram, they have 4,706 followers and post about 5 times a week. They could handle their account more effectively if they posted at peak times and tweaked their posts to boost their engagement so that their follower to likes ratio would not be so drastically unproportionate. On Twitter, they have 4,842 followers and they post very frequently but only get on average 5 likes per tweet which is very low engagement. On their YouTube channel, they have 75 subscribers but most of their content are small clips from news reports. If they took this in a different direction, they could post more original content and we could learn more about the ins and outs of the company. Their Facebook account is probably the account that gets the most interaction with 9,059 followers and 7,660 check-ins meaning people are connected most to this platform. Their range of likes vary so they could market themselves to have a more consistent engagement with their posts.
1. Increase number of followers by 10% each month.
• FSF has a decent sized following but has trouble accumulating more.
2. Increase number of likes by 15% each month.
• Despite having over 4,000 followers FSF receives only about 50 likes per post.
3. Incorporate Instagram Lives once a week to update followers on our progress.
• Followers can stay updated on the Summer Hunger Ends Here Program.
4. Increase tagged post by 5% each month.
• Encourage volunteers to tag us in posts to show how involved we are in the community.
5. Increase number of comments by 20% by the end of the quarter.
• Most posts receive no comments. Posting more interactive captions will get more people to comment.
1. Increase number of retweets by 50% by the end of the quarter.
• FSF can then reach a larger audience by multiplying our retweets.
2. Increase number of likes by 15% each month.
• FSF can increase engagement on account posts.
3. Provide real-time feedback and respond to any questions about events.
• FSF can build a rapport with our audience and increase involvement.
4. Reach out to similar organizations so we can cross promote each others’ events.
• FSF can reach different types of audiences.
5. Increase number of profile clicks by 25% each month.
• FSF can introduce the use of popular hashtags to get more engagement.
YouTube
1. Increase number of original content post to further engage with our audience.
• Since the account is mostly news reports that are about us we want to post more original content so people can get a more personal view of the organization so they know what we do on a day-to-day basis.
2. Increase number of subscribers by 20% each month.
• FSF can reach new audiences and get free publicity for themselves.
3. Increase number of comments by 15% by the end of the quarter.
• Interact with our subscribers and respond or like their comments.
4. Once we have enough followers, we can start to put advertisements on our videos.
• This way FSF can have another source of revenue.
5. Create videos with influencers and YouTubers to bring more drive to the channel.
• We can collaborate with other influencers to unite our subscribers and get more engagement with our channel.
1. Monitor demographics of Facebook users who visit the site.
• FSF can gain research into who are main audience is and how to reach them more efficiently.
2. Interact with customers and similar organizations in real-time.
• FSF can build a rapport with our audience and increase involvement.
3. Post more videos on Facebook to catch follower’s attention.
• Helps cross promote our YouTube channel.
4. Post #MeetTheFSFTeam testimonials weekly.
• This way our followers can gain insight into our stakeholders in our community.
5. Incorporate Facebook Live to update followers on our progress once a week.
• Followers can stay updated on the Summer Hunger Ends Here Program.
