final paper

Strengths

1. The company is made up of a group of focused individuals that are like-minded something that has helped in maintaining focus on the business. According to Klitgaard (2018) having like-minded individuals in an investment is critical as it boosts morale and desire to invest in the business without giving up despite immense challenges faced in the market.

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2. The product that the company specializes in has a high demand in the market. According to Perdon, Poutanen, & Schonauer, (2020) rice krispies are used by people across all ages, gender, race, culture, and background. It is from this ability to suit all people that has made it possible for the product to have high demand leading to high sales and remarkable profits.

3. The company has strived in hiring skilled labor that plays an important role in having quality, unique and affordable rice krispies. This is a major strength for the company because the hired skilled labor has boosted levels of creativity and innovation to high levels placing the company in a good level competitively. Also, the skilled labor has made it possible for the company to meet market demand due to reduced levels of errors.

4. The company has a reliable distribution channel used to distribute end products from the company’s warehouse to wholesalers and retailers. Through the quality distribution channel it has been possible for the business to make sure that goods are available in a timely and efficient manner.

5. The products are packed in different sizes hence making it possible for consumers to go for the size that meets their needs in terms of quantity. According to Yonezawa, & Richards, (2016) have products of all sizes makes it possible for a business to target all consumers since prices are determined by size of the package.

Weaknesses

1. Marketing is one of the best ways a business can use to create brand awareness thereby attracting consumers. Sadly, the company has failed when it comes to marketing since limited marketing has been applied. The marketing used also targets a small range of consumers especially children and teenagers something that sends a message that the product is for this group of people. From this weakness, the company is missing out great opportunities since the products suits all people in the society.

2. Since the company was established in 2015, it has not managed to build is economic status. Currently the company suffers from unstable financial status and this is behind limited marketing and hinders many great projects that can boost company growth and advancement.

3. It is saddening because the company has an unstable strategic positioning strategy. The company has not been able to come up with unique packages, designs, and brand that stand out in the market. It is hence easy for consumers to notice brands from competitors with that of KokoKrispies.

4. Despite technology introducing easy and effective communication strategies, KokoKrispies have failed when it comes to engaging consumers. the failure has hindered the company from understanding breakfast cereal product trends in the market leading to ineffective decisions.

Opportunities

1. It is a good thing that the market has been recording an increase in demand for healthy cereals. The fact that the product is healthy and easy to use has attracted the attention of many (Perdon, Poutanen, & Schonauer, 2020). This is an opportunity the business can explore and target consumers in diverse areas.

2. Technology has been improving making production of goods and services easy and effective. The company hence has the chance of capitalizing on technology to reduce labor cost, reduce waste, and increase efficiency in order to have competitive prices in the market while meeting other consumer needs.

3. Rice krispies are made from locally available raw materials and from the business opportunity the products appear to have many people are willing to farm ingredients used in the production of end products (Perdon, Poutanen, & Schonauer, 2020). This is a great opportunity that the organization can use to make quality end products that are diverse, unique, and highly nutritious.

4. The banking industries have over the years improved in terms of lending its consumers finances to boost their businesses. The shareholders can take advantage of the opportunity and borrow reliable amount of money that would help meet needs that have not been met for instance effective marketing and technology to boost overall company performance.

Threats

1. Many people have a challenge believing in the health levels of the products since in the past there have been similar unhealthy products. This is a major threat because consumers are easily lured by companies with different breakfast cereals affecting overall sales of the product.

2. The company has invested in a highly competitive market particular with multinational companies like Kellogg’s. The fact that competing brands offering similar products hence makes it hard for the business to maneuver in the market something that affects sales and rate of achieving short and long-term goals.

3. The government has strict rules and regulations for investors investing in the industry and this means that levels of regulations are unbearable. According to Berndt, (2019) this poses a threat in the sense that breakfast cereals operating licenses stands the threat of being suspended or revoked at any time.

4. The industry from the fact that raw materials are locally available is strongly threatened by new entrants and presence of substitute products a situation that makes unhealthy competition possible.