Koegels Part 2

Running head: KOEGEL COMPANY 1

Koegel Company

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KOEGEL COMPANY 2

The Koegel Meat Company is part of the Meat Product Manufacturing Industry. It

processes, packages, and distributes meat to consumers. It is based in Flint, Michigan. Koegel was

founded in 1916 by Koegel’s dad Albert Koegel after learning the meat business from the basics

up through a program in Germany. He started the company as a retail market to be part of the

expanding population resulting from the automotive industry’s startup. The company produces

sixty-four products based on over thirty different recipes, including hot dogs, which are the most

notable product from Koegel (Adams, 2016). Other products include Italian sausages, franks,

bologna rings, Polish sausages, foot-longs, and chicken franks, among others. Koegel supplies

meat products and A&W to about two hundred Coney restaurants, Kroger, and Walmart Dairy

Queen. Its own product distribution to all its stores gives the company the advantage of giving a

shorter shelf-life to ensure fresh product delivery. Koegel uses its 100-year old recipes to smoke

meat products with damp sawdust and hardwood for a perfect flavor and a blend of different spices.

However, processes have changed over the years due to the existence of new technology shifting

from hand stuffing to machine-based operations.

Koegel has a total of one hundred and fifteen employees across its locations and generates

a total of $34 million in sales yearly. Workers work on an hourly basis and more hours during

summer. The company’s slogan is “Made up to a Quality,” meaning they value quality and

customer satisfaction. The company benefits from its membership in the AMI in various ways.

AMI is an organization that advocates for meat processors while dealing with USDA ("Koegel

Inc.", 2020). Koegel’s top competitors of Koegel include Srodek’s Company Quality Sausage,

Kowality, Lila’s Pierogi, and Mac n’ Cheez. One of the problem that the company faced for a long

time was staying with the initial formula established by Albert because people enjoyed it a lot.

This was a difficult thing to let go since competitors were using cheaper production methods. Apart

KOEGEL COMPANY 3

from its original recipe, Koegel Meats also a competitive advantage because it delivers to every

individual store, giving it a competitive edge by allowing it to give its items a shelf-life of most of

its competitors to ensure consumers are enjoying fresh products. The fact that most people count

on their products and prefer them to the competitors’ has boosted their business big time.

KOEGEL COMPANY 4

References

Adams, D. (2016). Koegel Meats still using original recipe after 100 years. Retrieved 4

September 2020, from

https://www.mlive.com/news/flint/2016/02/koegel_meats_still_using_origi.html

Koegel Inc. (2020). Retrieved 4 September 2020, from

https://www.dandb.com/businessdirectory/koegelmeatsinc-flint-mi-13429958.html