kodak failure

KODAK FAILURE

Preet Singh Sahota, Venkata M. Sana, Younga Hong,

Eloisa Goncalez Rodrigues, Benarji B.Vemulamada

Dr. Rashi Gaur

April 27th, 2019

FISHBONE DIAGRAM OF KODAK

Production Line

Management

Declining Film Sales

Ecosystem

Competitors

Digital Photography

Film, Chemical

Complacency

Fuji

SonyDigital Product

Sales & Marketing focused on Film Business

Consumption changed from analog to digital Downsizing

Problem Tree

Decline Profits

Downsizing

Difficult Technology Transition

Scaling down is hard Management

Digitalization

Bankruptcy Lost Market

Share

Direct Effects

Higher Level Effects

Direct Causes

Root Cause Adaptability to Change

Kodak

Ecosystem Trouble