Kodak
Impaler_2019
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III. Organization
· Outline the current organizational chart, including future positions that may be considered because of growth. Consider the following:
· For each officer of the company, please provide the following information: name, years of experience in the company’s industry, responsibilities/functions of positions with company; salary, bonus, ownership interest in the company; relevant qualities, achievements, track record, and education.
· What are the strengths and weaknesses of the company’s management team and its board of directors, and how will they enhance the growth potential of the company?
· Explain how the management team will grow and continually improve itself in conjunction with company growth projections.
VI. Market/Product Focus
· Subheading #1: provide an analysis of the current market in which the company operates, new market opportunities, new product opportunities, and how the industry as it exists currently will support such initiatives.
· Subheading #2: Target Market – Subheading #1 should help refine and define this market. A market-product grid may be useful to include to visualize (see Chapter 9).
· Subheading #3: Points of Difference: What makes the product(s) unique, and why would the markets identified in Subheadings 1 and 2 would be attracted to, and attractive for the product?
· Subheading #4: Positioning – identify the strategy that will be used to communicate Subheading #3 (Points of Difference). This is to be approached in relation to the competitive landscape as outlined in Section IV, Competitor Analysis.
IX. Implementation Plan
· How will the company turn its plan into action. This section includes setting timeframes for the plan presented thus far, and the area responsible for its successful deployment.
