Healthcare Marketing and Strategy

Knowledgecheckweek3.docx

Home >Nursing homework help > Healthcare Marketing and Strategy

A marketing approach that emphasizes consistency in the promotional strategy to achieve synergy between its component parts is _______?

Question 1 options:

	Internal marketing
	Global medicine
	Social marketing
	Integrated marketing
	Marketing strategy

Question 2 (1 point)

The practice of traveling to another country to obtain medical care is _____?

Question 2 options:

	Internal marketing
	Global medicine
	Social marketing
	Integrated marketing
	Marketing strategy

Question 3 (1 point)

_____ is the application of commercial marketing techniques aimed to develop and implement programs that influence the attitudes, knowledge and behavior of the target audience contributing to improved public health outcomes or status.

Question 3 options:

	Internal marketing
	Global medicine
	Social marketing
	Integrated marketing
	Marketing strategy

Question 4 (1 point)

The ________ that an organization decides to pursue depends on the types of goods or services it offers and its location.

Question 4 options:

	Internal marketing
	Global medicine
	Social marketing
	Integrated marketing
	Marketing strategy

Question 5 (1 point)

______pertains to a provider’s efforts to effectively train and motivate its customer service and support staffs to work as a team to generate customer satisfaction.

Question 5 options:

	Internal marketing
	Global medicine
	Social marketing
	Integrated marketing
	Marketing strategy